Taiwan-based tyre multinational Kenda Tire has increased its commitment to the National Enduro Series by agreeing a three-year title sponsorship for the American motocross championship.
Kendra has supported the series’ organising body, National Enduro Promotions Group, over recent years with product donations, trackside assistance and technical support at all races.
The title sponsorship runs from 2014 to 2016 and Gus Niewenhous of Kenda USA claims it was a designation that the company had designs on since becoming involved with the National Enduro Series.
Niewenhous said: “We’re an off-road focused brand, so the National Enduro Series is a key property for us to be associated with. Our intentions have always been to move up to the title-level support as soon as the opportunity became available.”