GlassFloor tech to add sponsor value at NBA All-Star Saturday Night

(Credit: NBA)
(Credit: NBA)

The NBA will allow sponsors to make an extra on-court impact this weekend, at the first All-Star Saturday Night line-up to include a full-LED video sports floor made of glass.

This content is available to SportBusiness Sponsorship subscribers only

Talk to our team of experts about a subscription today

Already have an account? Sign in here