Golf’s PGA Tour has entered into a partnership with business media brand Fortune that will run through 2016.
Under the agreement, Fortune becomes the official business knowledge sponsor of the PGA Tour and Champions Tour.
Fortune will produce Tour-themed special sections throughout the year, featuring content relevant to its regular audience and providing PGA Tour partners and associated media with advertising opportunities.
Along with a place on the PGA Tour’s official marketing portfolio and official designation, Fortune will enjoy access to a variety of assets within the organisation such as hospitality opportunities.