NASCAR AND EXXONMOBIL have signed a five-year partnership extension, making Mobil 1 synthetic motor oil the ‘Official Motor Oil of NASCAR’ through 2017.
Under the deal, Mobil 1 will continue to be a "contingency partner" across all NASCAR national and touring series, the presenting sponsor of the "Mobil 1 Driver of the Race Award" and the presenting sponsor of the NASCAR Canadian Tire Series.
The partnership renewal complements ExxonMobil’s lubricant technology relationship with Stewart-Haas Racing and Tony Stewart’s No. 14 Mobil 1 / Bass Pro Shops Chevrolet Impala in the NASCAR Sprint Cup Series and will be activated in the digital space on the newly re-launched NASCAR.com.
ExxonMobil and NASCAR will explore NASCAR’s automotive technology on the official website via the ”NASCAR Automotive Technology Center Engineered by Mobil 1” which will deliver branded content through original feature stories, imagery, video content, fan polls and a glossary of specialised automotive and racing terms.
"The launch of the 'NASCAR Automotive Technology Center Engineered by Mobil 1’ demonstrates our commitment to cutting-edge technology, both on and off the track," said Rebecca Aldred, global brand manager, Mobil 1. “Today, Mobil 1 is the world’s leading synthetic motor oil brand in no small part due to the commitment to supporting NASCAR’s three national racing series.”
The 2013 NASCAR season will mark the 11th consecutive season in which the Mobil 1 brand is an official partner of NASCAR.
Mobil 1 motor oil is used by more than half of teams competing in NASCAR’s three national series and according to Mobil 1 research, NASCAR fans are nearly twice as likely to prefer, try and recommend the brand because it is the ‘Official Motor Oil of NASCAR'.
By Matthew Glendinning
Follow Matthew on Twitter: @mattglen