Fifa Women's World Cup
McDonald’s delivers Fifa sponsorship renewal to 2026
McDonald’s, the fast food chain, has signed a new contract with Fifa to remain as a World Cup sponsor until the 2026 edition in the United States, Canada and Mexico.
Cisco joins Fifa sponsorship roster for Women’s World Cup
Fifa is continuing to build out the 2023 Women's World Cup sponsorship portfolio, with Cisco the latest brand to come on board
Football Australia to build on Women’s World Cup legacy with Lego
Football Australia has announced a three-year sponsorship agreement with Lego Australia that will see the toy company support the delivery of the association’s Legacy ’23 programme.
Fifa agrees sponsorship with mindfulness app Calm
Fifa has announced a branded licensing deal with mental wellness app Calm ahead of the men’s World Cup in Qatar.
Uefa adds more competition with new Women’s Nations League
European football’s governing body Uefa has announced a new format for its senior women’s international competitions, with a new Nations League that will provide the qualifying teams for the women’s Euros…
New Visa-Fifa deal marks biggest women’s football sponsorship commitment
Payment services brand Visa made the biggest-ever sponsorship commitment in women’s football last month when it acquired the top women’s football package under Fifa’s revamped sponsorship structure. S
Visa moves first on Fifa Women’s Football Partner rights
Payment services brand Visa has become the first-ever ‘Fifa Women’s Football Partner’, a new designation, effective in 2023, created as part of the international federation’s newly-launched sponsorship structu…
Fifa to unbundle women’s football and esports sponsorship under new model
Fifa has announced it will create dedicated sponsorship programmes for its women’s competitions and esports events for the first time at the end of the 2019-22 commercial rights cycle.
We Create History – adidas & the Swedish Football Association
Ahead of the 2019 Fifa Women’s World Cup, adidas launched its new Sweden shirt with an initiative that saw back-of-shirt numbers replaced by images of female role models.
Your Logo Here – AmBev & the Brazilian Football Federation
AB InBev subsidiary Ambev promoted its Guaraná Antarctica drink in Brazil via an April 2019 campaign leveraging its sponsorship of the Brazilian women’s football team.
One Moment (UK) – Visa & Fifa
‘One Moment’, Visa’s UK-focused campaign around the 2019 Fifa Women’s World Cup, was built around market-relevant Team Visa player ambassador stories.
Heart of a King – Budweiser & the Football Association
Budweiser supported the England Lionesses’ bid to win the 2019 Women’s World Cup with a rallying-cry campaign inspired by Queen Elizabeth I’s speech prior to the defeat of the Spanish Armada.
Women’s World Cup 2019 – Visa & Fifa
Visa leveraged its sponsorship platform at the Women’s World Cup 2019 to support women’s football on the global stage and to tell a broader story that aligned with an audience beyond sport.
Visa believes sponsorship can break ‘vicious cycle’ holding back women’s football
Sponsors can use their investment in women's football to overturn the “vicious circle” that has been holding the game back, according to one of Visa’s most senior partnership executives. S
FA strikes long-awaited Lead Partner deal with BT
The Football Association’s search for an exclusive Lead Partner has ended with the signing of British telco BT as the most-visible sponsor for all England national football teams.
Westfield renews major naming rights deal with Australia’s Matildas
The Westfield shopping centre brand has renewed its major naming rights partnership with Australia's national women's teams
2019 a “tipping point” in women’s football – Nike exec
A leading Nike executive has said 2019 – the year of the Women’s World Cup in France – will be a “tipping point” for women’s football. Speakin