Fifa World Cup

Fifa has announced it will create dedicated sponsorship programmes for its women’s competitions and esports events for the first time at the end of the 2019-22 commercial rights cycle.

Digital retail bank Nubank has been named as the second regional supporter in the South American market for the 2022 World Cup in Qatar

Sustainable agriculture company UPL Ltd has become a regional supporter of the 2022 Fifa World Cup in the South American market

Chinese dairy products manufacturer Mengniu has signed as an official sponsor of the 2022 Fifa World Cup in Qatar

Fifa sponsor Qatar Airways has teamed up with the global governing body's hospitality provider Match Hospitality to offer flight seat bookings for the 2022 Fifa World Cup in Qatar

Chinese short-video platform Kwai has expanded its relationship with the Brazilian Football Confederation (CBF) as the new sponsor of the Brazilian women's and men's teams, under a contract valid until…

Video gaming brand Xbox has become the official gaming partner of the England Football Teams under a new deal with the Football Association

Danish bank Arbejdernes Landsbank will not continue as a major sponsor of the Danish national football team for the 2022 World Cup in Qatar, in a move that has been associated with the treatment of migrant…

Doha-based banking group QNB Group has been named as an ‘Official Middle East and Africa Supporter’ and the ‘Official Qatari Bank’ of the 2022 World Cup in Qatar. Und

Sports marketing agencies Pitch Marketing Group and SDIsports have launched a joint venture to focus on the Fifa World Cups in 2022 and 2026

Italian beer brand Peroni has returned as a sponsor of the Italian Football Federation (FIGC) until the 2022 World Cup in Qatar

ConTe.it, the Admiral Group-owned Italian insurance brand, has signed as an official partner of the Italian Football Federation (FIGC) in a three-year deal

Citibanamex activated its Mexican national team sponsorship for the 2018 Fifa World Cup through AR, bots, a digital album, social content and a team-related competition.

Around Peru’s World Cup 2018 away play-off match against New Zealand, national-team sponsor Cristal ‘hacked’ the opposition team’s shirt so the stadium in Wellington appeared full of away support.

Sports marketing agency Pitch International has brokered three partnership deals for the Brasil Global Tour – the series of international friendlies played by Brazil’s national football team in the run …

Oil and gas company Gazprom Neft has signed as the Official Fuel Partner of the Russian men's football team and the Russian Football Union (RFU)

Brazilian soft drinks brand Guarana Antarctica has renewed its partnership with the Brazilian Football Confederation (CBF) for eight more years