FIFA World Cup
Citibanamex World Cup – National Bank of Mexico & the Federación Mexicana de Fútbol
The Hacking Jersey – Cristal & the Peruvian Football Federation
Pitch International brokers Fiat, Cimed, American Airlines deals for Brasil Global Tour
Gazprom Neft partners Russian Football Union
Guarana Antarctica renews major deal with Brazilian Football Confederation
RFEF renews major partnership with Seat, finds Seur, extends with Pelayo, Sanitas
US Soccer launches seven-figure Volkswagen deal, invests in grassroots
Visa targets new business with Uefa and Afcon deals, says chief brand officer
Qatar’s tax hike on alcohol presents World Cup headache for Budweiser
Octagon launches global events and hospitality division
National teams World Cup activations round-up
Argentina cashes in on regional partnerships with Chinese brands
Budweiser blows rivals ‘out of the water’ at FA, Mars downsizes
FFF to exceed €100m mark in annual partner income
Legacy of the Blatter regime weighed heavily on Fifa’s Regional Partner programme
Budweiser’s World Cup spend to drive sales and share of voice
AB InBev’s activation spend on its official beer sponsorship of the upcoming Fifa World Cup in Russia will be the beer group’s biggest yet – commensurate with the importance of the event as a showcase of the Budweiser brand.