This Thursday’s ESA Sponsorship Summit in London will see 150 professionals gathering to discuss and debate the critical issues affecting the industry.
The day’s packed programme includes five panel discussions plus two keynote speakers, giving the industry the opportunity to put time aside to have a frank discussion about what is working, what needs changing and how best to maximise new opportunities.
ITV’s managing director of commercial, online and interactive, Fru Hazlitt, will deliver the keynote address with a talk about the wider meaning of sponsorship while the ‘founding father’ of sponsorship, Patrick Nally, will present ‘the second model’, setting out his vision of a new road map for the industry.
Additional key topics being tackled include the importance of proving the business value of sponsorship, how to improve the industry’s PR, and a debate about the T-shaped career.
ESA chairman, Karen Earl, will give an opening speech. Keynotes Hazlitt and Nally will be joined by an impressive line-up of panellists including David Wheldon of Barclays, Kevin Peake of Clifton Asset Management, Paul Dwan of Coca-Cola GB&I, Mark Evans of Direct Line Group, Richard Arnold of Manchester United, Richard Masters of the Premier League, Nick Caplin of Sony Computer Entertainment Europe and Tess Alps from Thinkbox.
In addition, Professor Tony Meenaghan of University College Dublin; Amanda Fone, managing director of F1 Recruitment and journalists Russell Parsons of Marketing Week and Owen Gibson of The Guardian, will share their insights. Other expert consultant panellists and moderators giving their views are: Jeremy Edwards, Activative; David Peters, Dentsu Aegis; Alun James, Four Communications; Michael Fleming, Havas Sports & Entertainment ignition; Sally Hancock; Andy Sutherden, Hill+Knowlton Strategies; Chantal Rickards, MEC; Paul Meulendijk; Charlie Dundas, Repucom; Tim Crow and Dominic Curran of Synergy, and Matt Rogan, Two Circles.
The Summit will close at 6.30pm following a drinks reception. For full details about the ESA Sponsorship Summit, being held at 30 Euston Square, London NW1 on Thursday, visit www.sponsorship.org/content/sponsorship-summit-2014/index.asp.