The European Sponsorship Association has launched its 2014 ESA Excellence Awards, with two new categories introduced this year.
Now in their eighth year, campaign entries for the Awards from sponsorship professionals across Europe are now being received. Organised by the ESA, the Awards celebrate campaigns in all sectors – sport, culture, entertainment, media, community and corporate responsibility. Two new categories have been introduced this year – the Best Use of Public Relations and Business to Youth – to cover the increased attention of sponsors targeting youth.
Karen Earl, chairman of the European Sponsorship Association, said: “The Awards have been growing year on year. We’ve established stronger ties with our partners across Europe and are delighted to have so many countries participating. Our strong line-up of independent expert judges from 10 countries underlines the significance and reach of the Awards.”
The ESA Excellence Awards assess the business objectives, target audience and results of sponsorship campaigns, with categories covering Business to Business, Business to Community, Business to Consumer, Business to Employee, Social Media and a Multi-national Award for campaigns activated in at least three different countries.
A Rights Holder Award recognises the importance of sponsorship to the business of a sporting or cultural organisation. The Professional Development Award applauds companies committed to professional and career development of their staff through training and education.
A highlight of the Awards Ceremony evening will be the ESA Best of Europe Award which sees 2014 national sponsorship winners from 10 countries compete against each other. Their winning campaigns are judged by a special panel of European experts to determine which will be crowned the Best of Europe.
The ESA Excellence Awards Ceremony will take place at 155 Bishopsgate, London on January 29, 2015. Full entry details are available online via http://sponsorship.org/awards/how-to-enter/.
For further information about the Awards, contact the ESA office on +44 (0) 208 390 3311 or email awards@sponsorship.org.