Media company Haymarket Consumer Media has agreed a three-year partnership with the British Touring Car Championship (BTCC) motor-racing series.
The deal will begin immediately run through until the end of the 2016 season.
Under the deal, additional BTCC content will be published in print and online across Haymarket motoring titles Autocar, WhatCar? and PistonHeads.com. Content will include features, news, competitions and blogs, while Haymarket’s video channels will also host official BTCC videos and exclusive content.
In addition, the deal will also include multi-platform advertising across Haymarket’s motoring titles, as well as other magazines. Autocar, What Car? and PistonHeads logos will appear on the BTCC cars throughout the 2014, 2015 and 2016 seasons, as well as on official interview and podium backdrops.