Financial services company Discover has agreed a sponsorship deal with US college sports organisation the Big Ten Conference.
The multi-year deal names Discover as the official credit card of the conference, and as the first-ever presenting sponsor of the Big Ten Football Championship Game.
The agreement has been signed in conjunction with US television network Fox, which holds broadcast rights to the Football Championship Game and the Big Ten.
Discover will receive promotion across nationally televised Big Ten sporting events on Fox, FS1 and the Big Ten Network, as well as on the Fox Sports Go and BTN2Go digital and streaming platforms.
Discover will also receive brand exposure through on-site activities at select Big Ten events, including the Football Championship Game, which this year takes place on December 2 at Lucas Oil Stadium in Indianapolis. Discover’s logo will feature on the field and around the venue during the game.
“Being the official credit card of the Big Ten Conference is an opportunity for Discover to meaningfully connect with one of the most passionate and dedicated fan and alumni bases in the country, and to support student-athletes as they pursue their dreams on the playing field and in the classroom,” Vijay Konduru, vice-president of media and sponsorships at Discover, said.
“I was fortunate enough to attend two Big Ten schools, and have first-hand experience of the loyalty the students and alumni have for the conference.”