Australian online bookmaker CrownBet has signed on as the latest sponsor of this year’s Rugby League World Cup.
CrownBet will serve as the official wagering partner of the event, which will be co-hosted by Australia, New Zealand and Papua New Guinea.
The bookmaker will receive key integration via the tournament’s digital and social media channels.
The two entities will also engage in mutually beneficial consumer promotions and activities.
Ed Owns, CrownBet’s chief marketing officer said: “This partnership allows CrownBet to target its message to an engaged rugby league audience through innovative channels and opportunities, and we look forward to being part of the game’s marquee international event.”
The World Cup will run from October 27 to December 2.