Ladbrokes to remain title sponsor of rugby league’s Challenge Cup

Bookmaker Ladbrokes has agreed to extend its title sponsorship of English rugby league knockout club competition, the Challenge Cup.

The one-year deal will cover the 2018 edition of the tournament.

The competition will continue to be known as the Ladbrokes Challenge Cup.

Hull FC and Wigan Warriors will contest the final of the 2017 Challenge Cup at Wembley Stadium in London on August 26.

Most recent

The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.