News

Japanese beer giant Asahi Super Dry has bolstered its commitment to World Rugby by signing a five-year sponsorship extension.

Riyadh Air has expanded its sponsorship agreement with Atlético Madrid to include the naming rights to the team’s 70,000-capacity Metropolitano Stadium.

The National Hockey League (NHL) has opened up a new sponsorship category via the signing of Norwegian Cruise Line to its central portfolio

The Caribbean Premier League is to take on full responsibility for the commercialisation of a new Twenty20 cricket tournament, planned for Guyana towards the end of this year

SailGP has significantly strengthened its sponsorship portfolio, bringing Emirates and DP World on board as Global Series Partners ahead of the new season, SportBusiness can reveal.

Telecoms giant Verizon has upped its presence in US sport by signing a wide-ranging sponsorship which includes rights to the New York Knicks, New York Rangers and Madison Square Garden (MSG).

Uefa is to launch a tender for a sponsor in the payment services category for all its women's football competitions before the end of this month, as it looks to close its portfolio for the men's second- and third-tier events.

Having agreed a flurry of Premier League club sponsorships in the last month, Red Bull has turned its sights to Australia and signed an expansive new deal with National Rugby League

Formula One has been the subject of false claims by an Asian online casino over a regional sponsorship deal, SportBusiness understands.

The Anaheim Ducks is the latest US sports team to take the domestic tourism sponsorship route after announcing an away jersey patch deal with Visit Anaheim.