News

Sponsorship & Marketing Football

Cryptocurrency platform Kraken has added the sleeve sponsorship of Bundesliga club RB Leipzig to recent deals in European club football as it continues its expansion in Europe
Sponsorship & Marketing Football

Borussia Dortmund has announced a ‘record-breaking’ three-year deal with blockchain firm BlockDAG the day after expanding its relationship with crypto exchange Coinbase.
Sponsorship & Marketing Football

The cryptocurrency sector’s strong presence in Italian football has been reinforced by Inter Milan’s new sleeve sponsorship deal with Gate.io.
Sponsorship & Marketing Motorsport

Uralkali confirms it has "received in full" the payment owed by Haas following the termination of the title sponsorship deal between the two parties.
Sponsorship & Marketing Football

Saudi Pro League football club Al-Nassr has hired the Sportfive agency to develop and lead the team's global sponsorship strategy as it seeks to attract more international brands.
Sponsorship & Marketing American Football

The NFL’s Seattle Seahawks has appointed the Infront agency as the franchise’s exclusive partnership sales partner in the DACH region of Germany, Austria, and Switzerland.
Sponsorship & Marketing Football

Newly promoted Como 1907 has allocated its sleeve sponsorship rights to an Indonesian consumer electronics brand owned by the Djarum Group that purchased the club in 2019.
Sponsorship & Marketing Motorsport

American Express is in advanced discussions to become a second-tier Official Partner of Formula 1 as it closes in on a deal that would upgrade its existing regional sponsorship, SportBusiness understands. 
Sponsorship & Marketing Football

Red Bull Mobile, the Red Bull-branded network provider that partners with different telcos in different markets, has become an official sponsor of Saudi Pro League champions Al Hilal
Industry Moves Squash

Melissa Soobratty, senior media director of World Table Tennis, will serve as Professional Squash Association's head of media and marketing.