News

Athletics

IAAF president Lamine Diack is unconcerned that a new title sponsor for the Diamond League, to replace Samsung, has not been found yet.

Badminton

Adidas will sponsor Badminton England's London Grand Prix for the next three years.

American Football

The San Francisco 49ers have agreed a 20-year, $220.3 million (€168.2 million) stadium naming rights deal with Levi Strauss.

Table Tennis

Tissot has signed up as a sponsor of the World Table Tennis Championships.

Skiing

Helvetia has extended a sponsorship deal with the Swiss Ski Federation.

Gaelic Sports

Liberty Insurance has agreed a five-year sponsorship deal with the Gaelic Athletic Association.

Football

Arsenal has reportedly agreed a new kit deal with Puma worth more than £30 million (€35.6 million/$46.5 million) per year.

Monster Energy has renewed its title sponsorship of the Isle of Man TT races.

Football

Globacom is to become the title sponsor of the Nigerian Professional Football League after reaching an agreement with the League Management Company (LMC) for a three-year deal worth a reported N1.89 billion  (US$11.9 million).

Swimming

AT&T has extended its sponsorship of USA Diving.