News

Boxing

UK-based boxing promotions company Frank Warren Promotions and its associated pay-television channel Box Nation has agreed a title sponsorship deal with bookmaker BetFred for its two major summer fight cards.

Golf

Tiger Woods has signed a new deal with longstanding equipment and apparel sponsor Nike.

Cycling

Danish investment firm Saxo Bank has extended its joint naming-rights sponsorship of the Saxo-Tinkoff International Cycling Union (UCI) ProTour team.

Energy drinks giant Red Bull and beer brand Singha have signed up as title partners of international motor sport event the 2013 Race of Champions.

Sailing

US distillery Shellback Rum has reached a sponsorship agreement with reigning America’s Cup champion Oracle Team USA ahead of the 34th edition of the historic sailing race.

American Football

NFL American football franchise the Buffalo Bills has made waste management company Republic Services its official waste services provider.

Football

Dairy Australia, the national services body for Australian dairy farmers, has reached a one-off sponsorship agreement with A-League football team Melbourne Victory for its friendly against Liverpool on July 24.

Athletics

Standard Chartered Bahrain has agreed to become one of the official sponsors of the 2013 Bahrain Marathon Relay, according to the Bahrain News Agency.

GlaxoSmithKline is in talks with the International Olympic Committee about joining its TOP sponsor program, according to US news sources.

Rugby League

English Super League rugby league club St Helens has extended its shirt sponsorship deal with tea producer Typhoo for a further three seasons.