Vietnam

For the 2018 Formula One season, Heineken activated its rights through a four-city media/influencer PR programme linking host city underground culture to F1 lifestyles.

The Vietnam Football Federation is partnering with state-owned broadcaster Voice of Vietnam and local bank HDBank to run national futsal tournaments. The partnerships cover three years, 2020 to 2022

Korean conglomerate LS Holdings has agreed a deal to title sponsor Vietnam's top two football league divisions this season. The leagues will be named LS V.League 1 and LS V.League 2

Vietnamese airline Bamboo Airways has been announced as the main sponsor of this year’s edition of the National Football Cup domestic club competition.

VinFast, Vietnam’s largest car manufacturer, has agreed a deal to title sponsor the country’s new race on the Formula One calendar.

Vietnamese sports and digital media company Next Media has sealed a deal with the Vietnamese football federation to become the Asean Football Federation under-19 youth championships title sponsor

Japanese automotive brand Honda has signed a new partnership with Vietnam’s national football federation.

English Premier League football club Manchester United has renewed its partnership with South Korean pharmaceuticals company Cho-A Pharm.

Global nutrition company Herbalife has extended sponsorship deals with the Vietnam Olympic Committee and the Vietnam Paralympic Committee.

Vietnamese banking group Saigon Hanoi Commercial Joint Stock Bank (SHB) has extended its partnership with English Premier League football club Manchester City.

English Premier League football club Manchester City has entered into a regional partnership with Ballr, an engagement technology company that specialises in fantasy sports.

Japanese automotive manufacturer Suzuki has entered into a partnership with the Vietnam Football Federation.

Japanese internet solutions company Z.com has entered into a partnership with the Vietnam Football Federation, under which it will sponsor the country’s national team.

Spanish Liga football team Barcelona has agreed a regional sponsorship deal with Vietnamese commercial banking group SHB.

Tokyo-based company Otsuka Pharmaceutical has signed a sponsorship deal with the Olympic Council of Asia to make its Pocari Sweat brand the official sports drink for the next two editions of the Asian Games multi-sport event.