United Kingdom

Football
Sponsorship & Marketing

Wolverhampton Wanderers has agreed a sponsorship deal with security operations provider Arctic Wolf, while fellow Premier League football club West Ham United has signed an agreement with global e-wallet…
Rugby League
Events

The IMG agency is set to be named as the strategic partner for the new commercial joint venture set up by the Rugby Football League and Super League (Europe)
Football
Sponsorship & Marketing

English Premier League club Everton has suspended all sponsorship activity with Russian companies USM Holdings, MegaFon and Yota. The news comes in the wake of Russia’s invasion of Ukraine.
Football
Sponsorship & Marketing

Premier League football club Manchester United has withdrawn the sponsorship rights of Russian airline Aeroflot
Football

In the last week of November 2021, rapid grocery delivery firm Zapp leveraged its Chelsea partnership to support its first UK television commercial – a player skills challenge called ‘Blue Always Delivers’.
Road Cycling
Sponsorship & Marketing

The UK division of Czech car brand Škoda has extended its sponsorship with the Tour of Britain and Women’s Tour cycling events for three more years.
Football
Events

Online professional networking platform LinkedIn has signed on as the fourth national sponsor for England’s Uefa Women’s Euro 2022.
Football
Licensing & Merchandising

English Premier League club Aston Villa has added payment provider Jeton Wallet to its sponsorship portfolio
Football

United shirt sponsor TeamViewer recognised some of the pandemic ‘Frontline Heroes’ through a digital-first contest delivering VIP days out at the December 2021 match v Arsenal.
Football
Sponsorship & Marketing

Payment solutions company AstroPay has become the official training wear sponsor of Premier League club Crystal Palace for the remainder of the season
Motorsport
Licensing & Merchandising

Formula 1 motor racing team McLaren has terminated its commercial agreement with Turkish cryptocurrency exchange Bitci. McLaren initially partnered with Bitci
Cycling
Sponsorship & Marketing

Italian chemical products company Mapei has signed as an official partner of the 2023 UCI Cycling World Championships to be staged in Glasgow and across Scotland
Football
Sponsorship & Marketing

English football club Norwich City has signed US gaming company DraftKings as the team’s official fantasy sports partner for the remainder of the 2021-22 season.
Motorsport
Sponsorship & Marketing

McLaren Racing has announced a “multi-year” sponsorship agreement with American grocery delivery service Gopuff, which becomes the exclusive instant needs partner of the British Formula One team.
Football

A team of Spurs ambassadors fronted Getir’s January 2022 campaign, which used social spots to encourage fans watching live matches to order from the rapid grocery delivery app.
Football
Events

The FA Women’s Super League saw a 116-per-cent increase in global online search interest in 2021, according to a new report by digital and social media agency Redtorch.
Football
Sponsorship & Marketing

Premier League club Manchester United has signed a multi-year training kit sponsorship with sustainable blockchain company Tezos. The deal is thought to be worth £20m (€23.7m/$27.3m
Multiple Sports
Sponsorship & Marketing

The Football Association has appointed Oak View Group to expand and diversify Wembley Stadium’s sponsorship, content and other commercial opportunities, with the US venue development, advisory and investment c…