United Kingdom
HSBC joins gallery of brands in Raducanu’s personal portfolio
Banking group HSBC has become the latest brand to sign up tennis star Emma Raducanu to an endorsement deal
England signs Betfred as shirt sponsor ahead of Rugby League World Cup
Gambling firm Betfred has agreed a deal to become the principal partner of England’s men’s, women’s and wheelchair rugby league teams ahead of the World Cup later this year.
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Roger Dubuis signs official timing deal with Goodwood Festival of Speed
Swiss watchmaker Roger Dubuis has signed as the official timing partner of the annual Goodwood Festival of Speed, which will be held later this month
OneFootball recruits Bayern Munich’s Roth to partnerships role
OneFootball, the football-focused streaming and media platform, has recruited Bayern Munich’s Michael Roth to a partnerships role.
Isuzu UK replaces Buildbase as FA Trophy and FA Vase title sponsor
Commercial vehicle company Isuzu UK has signed as the new title sponsor of England’s two leading non-league football competitions – the FA Trophy and FA Vase.
12Bet replaces Bitci as Wolves sleeve sponsor
English Premier League club Wolverhampton Wanderers has announced online betting company 12Bet as its sleeve sponsor for the 2022-23 season
Rugby League World Cup secures Vodafone sponsorship
The organisers of the Rugby League World Cup 2021 (RLWC2021) have added Vodafone to the tournament’s sponsorship portfolio.
Everton signs up Stake.com in record main sponsor deal
English Premier League football team Everton has agreed a club record deal for casino and sports betting platform Stake.com to become its new main sponsor
No More Red – Adidas & Arsenal FC
Launched in January through a three-month, multi-channel campaign spanning bespoke a white kit, a video series, social content, celebrity champions, charity support and on-ground projects, Arsenal and Adidas’ ‘No More Red’ is a multi-year integrated initiative aimed at tackling knife crime in London.
JTA’s Tibbs launches ‘Partner on Purpose’ sponsorship consultancy
Jon Tibbs, founder and chairman of the communications and international relations consultancy JTA, has launched a sponsorship consultancy sub-brand ‘Partner on Purpose’ to assist sponsors in the post-Covid era…
MCC signs up London Oris as first timekeeping sponsor
Marylebone Cricket Club (MCC), owner of Lord’s, has agreed a three-year sponsorship deal with watchmaker London Oris.
The deal names Oris as the first official timekeeper of the MCC.
Wolves upgrade AstroPay deal to include shirt sponsorship
English Premier League club Wolverhampton Wanderers has signed global payment solutions provider AstroPay as its new front-of-shirt sponsor
Dundee United signs QuinnCasino as new front-of-shirt sponsor
Scottish football club Dundee United has signed up online gambling platform QuinnCasino as its new front-of-shirt sponsor
Manchester United CMO Newman joins WWE as head of marketing
World Wrestling Entertainment (WWE) has announced the appointment of Manchester United chief marketing officer Catherine Newman as executive vice-president and head of marketing
Heycar signs Goodwood Festival of Speed sponsorship
Online car marketplace Heycar has signed as an official partner of the annual Goodwood Festival of Speed in a multi-year sponsorship
Castore lands Aston Villa deal in latest Premier League move
Aston Villa has become the latest English Premier League club to sign a kit supply agreement with Castore
Castore broadens English football portfolio with Charlton kit deal
Castore has extended its presence in English football by acquiring the kit supply rights at third-tier club Charlton Athletic
FA to drive focus on mental and physical wellbeing through Nuffield Health deal
Healthcare company Nuffield Health has agreed a five-year sponsorship deal with the English Football Association