United Kingdom
Sky Bet revenue share to lift Football League income
A share of betting revenues from fans will help top up the English Football League’s income from its new title sponsorship deal with Sky Bet, after the deal fell short of the league’s revenue target.
Archive | A Shot Across the Bow?
Do live online sports broadcasts now pose a threat to market-leading sports broadcasters? Kevin McCullagh put the question to Perform‘s Oliver Slipper.
BAE Systems stays on UK Sport team
British multinational security, defence and aerospace company BAE Systems has renewed its partnership with UK Sport for a further four years.
Team GB dress to impress with Oliver Brown
London-based tailor Oliver Brown has entered into a partnership with Team GB to become its official supplier of formalwear for the 2014 winter Olympic Games in Sochi, Russia.
Arsenal adds Paddy Power to betting portfolio
English Premier League club Arsenal has reached a deal to make Irish bookmaker Paddy Power its official betting partner in the UK, Ireland and Italy.
Fiat enhances England Netball partnership
Italian car maker Fiat has acquired the title sponsorship rights for the England netball team’s series against South Africa next month.
VisitBritain extends EPL partnership to 2016
Tourism agency VisitBritian has agreed to extend its partnership with the English Premier League top football division until 2016.
Apollo seals tyre deal with United
Apollo Tyres has struck a partnership deal with English Premier League club Manchester United.
Palace signs stadium deal with 12Bet
English Premier League football team Crystal Palace has announced a one-year deal making 12Bet the club’s stadium sponsor and official betting partner.
Everton remains on EA’s team for Fifa 14
Everton has become the latest English Premier League football club to commit to video games manufacturer EA Sports and its flagship Fifa game after signing a two-year extension to its deal.
Good call for West Ham as Lycamobile reconnects
English Premier League football club West Ham United has agreed a two-year extension to its partnership with low-cost international mobile call provider Lycamobile.
NBTY Europe strengthens ties with Leicester Tigers
Health and nutrition company NBTY Europe has renewed and expanded its sponsorship of English Premiership rugby union club Leicester Tigers.
BT Sport scores Man City partnership
UK pay-television broadcaster BT Sport has agreed a three-year deal with English Premier League team Manchester City to become an official partner of the football club.
Ryder Cup Europe secures local partner for 2014 tournament
Highland Spring has signed an exclusive official supplier agreement with Ryder Cup Europe to be the official water supplier to the 2014 Ryder Cup golf tournament at Gleneagles in Scotland.
West Brom and Hull sign betting deals ahead of new Premier League season
English Premier League football clubs West Bromwich Albion and Hull City have agreed new sponsorship deals with betting firms TLC88.com and SBOBet ahead of the start of the season this weekend.
World Snooker seals new 888casino.com deal
The World Snooker governing body has announced that online gambling company 888casino.com has signed up as the new title sponsor of its World Seniors Championship.
PSP to sponsor Clipper Race yacht
UK-based logistics provider PSP has agreed to sponsor a yacht in the Clipper 2013-14 Round the World Yacht Race.
AIA scores Tottenham shirt sponsorship rights
Asia-Pacific insurance provider AIA has reached a deal with Tottenham Hotspur to become the English Premier League football club’s shirt sponsor for cup games during the 2013-14 season.