HomeNewsNewsRugby UnionEngland

NBTY Europe strengthens ties with Leicester Tigers

Health and nutrition company NBTY Europe has renewed and expanded its sponsorship of English Premiership rugby union club Leicester Tigers.

Under a two-year deal that takes effect from the start of the 2013-14 season, NBTY Europe’s Holland & Barrett brand will continue its sponsorship of the South Stand at Leicester’s Welford Road stadium, a designation it has enjoyed since September 2010.

Additionally, NBTY Europe’s sport nutrition brand GNC will become the Tigers’ official sports and nutrition partner and replace Caterpillar as the title sponsor of the North Stand.

Under GNC’s maiden sponsorship of a major sports team, it will provide Leicester’s players with a full range of sports nutrition products while enjoying branding space across the width of the North Stand, which is English rugby’s largest purpose-built stand with a capacity of 10,000 seats.