United Kingdom
Ladbrokes stays committed to St Leger Festival
UK bookmaker Ladbrokes has announced a two-year extension to its title sponsorship of the St Leger Festival horse racing event at Doncaster Racecourse.
Manchester City boosts Malaysian presence with new partner
English Premier League football club Manchester City has entered into a new partnership with Malaysian male grooming brand Dashing.
United extends social gaming partnership in Japan
English Premier League football club Manchester United has extended a partnership with social gaming company Gloops in Japan.
Singha to serve as Grand Slam of Darts title sponsor
Singha Beer has signed up as the title sponsor of the Professional Darts Corporation’s Grand Slam of Darts.
West Ham bets on Winner.com partnership
English Premier League football club West Ham United has agreed a one-year partnership with online gambling company Winner.com for the 2014-15 season.
CityJet links up with Ospreys
Welsh Pro12 rugby union club Ospreys has signed up airline CityJet as a commercial partner.
DX delivers Leicester Tigers extension
English Premiership rugby union club Leicester Tigers has extended its long-term sponsorship agreement with mail, courier and logistics company DX.
Chelsea raises a glass to William Lawson’s deal
English Premier League football club Chelsea has entered into a two-year sponsorship agreement with Scottish whisky brand William Lawson’s.
Bradford Bulls extends with major partner
English Super League rugby league team Bradford Bulls has extended its partnership with home credit lender Provident Personal Credit.
Gloucester Rugby snaps up Sportlobster partnership
Sports orientated social network Sportlobster has reached an agreement to become the official social media partner of English Premiership rugby union team Gloucester.
CBRE converts RFU deal
English rugby union’s governing body the Rugby Football Union has agreed a four-year partnership with commercial property and real estate services advisor CBRE.
Monarch gives lift off to Northampton Saints trophy defences
Reigning English Premiership champion Northampton Saints have agreed a one-year extension with elite sponsor Monarch Airlines.
Scarlets empowered by Dragon Energy renewal
Welsh Pro 12 rugby union team the Scarlets have agreed an extended partnership with solar energy specialist Dragon Energy Solutions for the 2014-15 season.
Harlequins scores nutrition partner
English Premiership rugby union club Harlequins has agreed a new partnership with sports nutrition brand Maxinutrition.
Segafredo Zanetti returns to F1 with McLaren
Coffee brand Segafredo Zanetti has agreed to become a partner of Formula One motor racing team McLaren.
Etixx to tackle London Irish partnership
English Premiership rugby team London Irish has agreed a sponsorship deal with sports nutrition brand Etixx.
Nissan shares consistency goal with City Football Group
Carmaker Nissan has signed a five-year deal with City Football Group (CFG), the first such sponsorship signed by the joint football enterprise.
EA Sports pays more to secure Premier League rights
Gaming brand EA Sports is paying an increased fee for its Premier League sponsorship and licensing rights, under a new deal, signed in July.