United Kingdom

The English Football Association will sell newly-created territory-specific international sponsorship deals as part of its next rights cycle.

Aegon UK has agreed a four-year extension to its deal with the Lawn Tennis Association to continue serving as the governing body’s lead partner of British tennis until 2017.

Dafabet is to become the new official main club sponsor of Aston Villa, after the Asian online betting company reached a two-year agreement with the English Premier League football team.

Daihatsu has agreed a deal with Manchester City to become the English Premier League football club’s official automotive partner in Indonesia during the 2013-14 season.

Newcastle United will hold talks with striker Papiss Cisse after he insisted he would not wear the team’s shirt carrying the branding of money lender Wonga, according to the Shields Gazette newspaper.

Saka Natural Mineral Water UK has agreed a deal with Fulham to become the official water supplier of the English Premier League football club for the next two seasons.

Rado has agreed a three-year deal with the Lawn Tennis Association (LTA) to become an official sponsor of the governing body of British tennis, as well as the official timekeeper of the Aegon Championships, Aegon Classic and Aegon International events.

English Championship football club Bolton Wanderers has pulled out of a potential sponsorship deal with pay-day loans company QuickQuid after a negative response from fans and politicians.

Golfbreaks.com has built on its relationship with the Professional Golfers’ Association by becoming an official partner and the headline sponsor of the PGA Fourball Championship for the next three years.

Samsung has announced it is to be the sole sponsor of UK rowing event the Coronation 60th Anniversary Regatta.

PokerStars has agreed a multi-year renewal of its sponsorship deal with iconic motorcycling event the Isle of Man TT.

UK property company Zoopla has agreed a deal with the England and Wales Cricket Board for its PrimeLocations.com brand to become the official ground partner of the ECB for this summer’s Test matches.

Nike has agreed a four-year deal with Scottish Premier League team Hibernian to become the Edinburgh club’s official technical partner until 2017.

English Premier League football club Southampton has entered into a “long-term” kit partnership with Adidas.

Stobart Stadium Halton, the home of English top tier rugby league club Widnes Vikings, is to be renamed under an initial three-year naming rights deal with Select Security Services.

Unilever has agreed a deal with British Athletics to become an advertising partner of this year’s Sainsbury’s Summer Series.