United Kingdom
Mansion expands Premier League presence with Palace
Online gaming company Mansion Group has strengthened its presence in football’s English Premier League by agreeing a deal to become the new main sponsor of Crystal Palace.
Nyetimber to sparkle at Cowes Week
Cowes Week Limited, the organising body of Isle of Wight sailing regatta Cowes Week, has signed English wine producer Nyetimber as the official sparkling wine of the event.
Vitality takes on Bournemouth’s stadium naming rights
English Premier League newcomer AFC Bournemouth has agreed a stadium naming rights deal with health insurance provider Vitality.
JD Sports signs up as Welsh Cup title sponsor
Sports retail company JD Sports has agreed a deal with the Football Association of Wales (FAW) to become the new title sponsor of the Welsh Cup domestic club competition.
Volleyball England signs up Mizuno as first partner for new event
Japanese sports equipment and sportswear company Mizuno has agreed a deal to become the first commercial partner of the London Legacy Volleyball Cup, a new club competition run by the Volleyball England national governing body.
SAP signs wide-ranging partnership with City Football Group
German software company SAP has secured a multi-year marketing and technology partnership with the City Football Group.
Johnstone’s Paint extends Football League partnership
British paint manufacturer Johnstone’s Paint has opted to extend its long-term partnership with the English Football League.
Sponsorship target in sight for Ben Ainslie Racing
Ben Ainslie Racing, the UK’s entry for the America’s Cup sailing series, has got closer to its sponsorship revenue target following British car brand Land Rover’s two-and-a-half year title deal, signed last month.
Villa wagers on Betfair and Bet365 deals
English Premier League football club Aston Villa has secured new partnerships with online betting companies Betfair and Bet365.
Manor Marussia bolsters portfolio with Flex Box
The Manor Marussia Formula One motor-racing team has signed up Flex Box, a leading manufacturer and supplier of new shipping, storage and reefer containers, as its latest partner.
Norwich signs lengthy kit renewal with Errea
English Premier League football team Norwich City has signed a long-term extension to its partnership with kit provider Errea.
Rugby World Cup toasts spirits partner
Scotland-based spirits and drinks company William Grant & Sons has agreed to become an official provider of the 2015 Rugby World Cup.
Southampton trades up with OctaFX
English Premier League football club Southampton has agreed a partnership with forex trading company OctaFX.
Sky and British Cycling to conclude lauded partnership
UK pay-television broadcaster Sky will end its eight-year sponsorship of the British Cycling national governing body in 2016.
West Brom brings in TLCBet as shirt sponsor
English Premier League football club West Bromwich Albion has secured Asian betting company TLCBet as its principal partner.
Mansion returns to Premier League with Bournemouth
Online gaming company Mansion Group has agreed a shirt sponsorship deal with English Premier League newcomer AFC Bournemouth.
Britvic serves up Robinson’s renewal with Wimbledon
Drinks company Britvic has extended the long-term association of its Robinson’s brand with the Wimbledon Championships.