Sub-Saharan Africa

Netball

South African telco Telkom has agreed a deal to sponsor the Netball South Africa national governing body
Football

The Cameroon Football Federation (FECAFOOT) has entered into a partnership with French sportswear and equipment company Le Coq Sportif
Rugby Union

South African rugby union team the Cheetahs has agreed a three-year extension to its partnership with main sponsor, Japanese automotive manufacturer Toyota
Cycling

Team Dimension Data for Qhubeka, the International Cycling Union’s (UCI) only African World Tour team, has announced a partnership with car manufacturer Mercedes-Benz.
Rugby Union

SA Rugby, the governing body of rugby union in South Africa, has entered into a partnership with US technology company Microsoft
Football

The Zimbabwe Football Association has agreed a three-year kit sponsorship deal with British sportswear and equipment manufacturer Umbro as part of an ongoing effort to reposition itself as a powerhouse…
Cricket

Cricket South Africa has struck a five-year extension to its partnership with US sports apparel and equipment manufacturer New Balance
Golf

The Kenyan government has signed on as the new title sponsor of the Kenya Open as the tournament prepares to make its debut on golf’s European Tour.

Japanese automotive manufacturer Toyota has agreed a deal to sponsor the first edition of the African Beach Games, which will take place in Sal, Cape Verde
Football

Premier League club Arsenal has signed a new Regional Beer Partner Deal with Rwandan brand Skol Brewery
Cricket

South African beer brand Castle Lager will be the headline sponsor of the upcoming cricket Test series between  South Africa and opponents Pakistan and Sri Lanka.
Football

The South African Football Association has entered into a partnership with Turkish clothing brand D’S Damat.
Rugby Union

US movie studio Marvel has entered into a partnership that will see it back South Africa’s Super Rugby franchises during the 2019 edition of the club competition.
Rugby Union

SA Rugby has partnered with professional services firm Accenture in a deal that will focus on revamping the digital media strategy of the governing body of South African rugby union
Football

The Nigerian Football Federation has extended and enhanced its partnership with US sportswear company Nike
Cricket

Online bookmaker Betway has agreed a deal to sponsor the Mzansi Super League T20, a new franchise-based cricket competition in South Africa
Cricket

The Mzansi Super League, the new domestic Twenty20 competition launched by Cricket South Africa, has partnered with Global Citizen, the movement which is seeking to eliminate extreme poverty by 2030
Football

Online betting brand Betway will pay around $1m per year for shirt sponsorship and stadium naming rights attached to Uganda Premier League club Express FC