Spain

Football
Sponsorship & Marketing

Spain’s LaLiga has signed up beer producer Mahou San Miguel as a global sponsor.
Football
Licensing & Merchandising

Spain’s National Securities Market Commission (CNMV) has warned that it is preparing new regulation over the advertising of cryptocurrency firms and their products.
Football
Sponsorship & Marketing

LaLiga’s Levante has signed a renewal to its kit supply contract with Macron. The extension builds on an association which began in 2016 when Macron took over from Nike as the club’s kit supplier.
Football
Sponsorship & Marketing

The logo of UNHCR, the United Nations refugee agency, will feature on FC Barcelona’s back-of-shirt branding position for the next four seasons.
Motorcycling
Sponsorship & Marketing

Hong Kong-based digital collectibles brand Animoca Brands has been unveiled as the title sponsor of MotoGP events in Aragon and Australia this year
Football

In April 2021, Audi Spain launched a local market strand of the auto brand’s new global ‘Future Is An Attitude’ brand platform by leveraging its partnership with Real Madrid CF to roll out a YouTube video series called ‘Let’s Dream About The Future’ which saw four current players interviewed about their hopes for the future and their understanding of the term ‘progress’.
Football
Sponsorship & Marketing

Brazilian bank BMG has renewed its official regional partnership contract with FC Barcelona for another three years
Football
Sponsorship & Marketing

Spanish LaLiga football club Deportivo Alavés has signed a four-year kit deal with German sportswear manufacturer Puma.
Football
Licensing & Merchandising

Brand valuation consultancy firm Brand Finance has named Real Madrid as the world’s most valuable football brand for a fourth consecutive year.
Football
Sponsorship & Marketing

Castore has added Sevilla FC to its growing portfolio of European football teams in a four-year contract announced today (Tuesday)
Football
Events

Premier League club Tottenham Hotspur will face Spanish LaLiga outfit Sevilla in the second of two friendly matches as part of the North London-based team’s pre-season tour of South Korea later this y…
Basketball
Sponsorship & Marketing

The British Basketball League (BBL) and Women’s British Basketball League (WBBL) have renewed an exclusive kit supply agreement with Kappa.
Football

Running from December 2020 to May 2021, Sevilla FC sleeve sponsor Valvoline activated its partnership during the pandemic through a bespoke digital football content platform launched through a six-part, player-fronted ‘Loyalty FC’ video series which aimed to highlight brand/club synergies and drive home value-based messages.
Football
Sponsorship & Marketing

Atlético Madrid’s club record main shirt sponsorship agreement with the cryptocurrency investment app WhaleFin was signed more than two months ago after progressing rapidly from first talks.
Football
Licensing & Merchandising

RCD Espanyol has claimed a first for LaLiga, the top division of Spanish club football, by agreeing a sponsorship deal with iGaming token Crypto Snack that will lead to it accepting payments via cryptocurrencies
Football
Sponsorship & Marketing

LaLiga has renewed its sponsorship agreement with Indian tyre manufacturer BKT. The deal will now run for a further three years, until the end of the 2024-25 season
Football
Sponsorship & Marketing

Spanish Segunda División football club UD Almería has agreed an initial two-year deal with Power Horse through which the energy drinks brand will take stadium naming and kit sponsorship rights.
Tennis
Host Broadcast & Production

ATP Media, the broadcast arm of ATP Tour in men’s tennis, has appointed UniqFEED to provide a virtual advertising solution for this week’s Madrid Masters tournament, enabling gambling brand and tournament spo…