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‘Unbelievable’ WhaleFin-Atlético Madrid deal signed ‘more than two months ago’

(Photo by Juan Manuel Serrano Arce/Getty Images)

Atlético Madrid’s club record main shirt sponsorship agreement with the cryptocurrency investment app WhaleFin was signed more than two months ago after progressing rapidly from first talks.

SportBusiness has learnt that the deal was signed after WhaleFin made what one industry source called an “unbelievable” offer the club couldn’t refuse. It is believed to be correctly valued at around €42m ($44.2m) per season over five years, from 2022-23 to 2026-27.

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