Spain
RFEF unveils new sponsorship with Marcos Automoción
The Spanish Football Federation (RFEF) has announced a new four-year automotive sponsorship deal with national car dealer Marcos Automoción.
Toyota extends ACB deal for another season
Toyota Spain and the Spanish Basketball Clubs Association (ACB) have renewed their sponsorship agreement for the 2022-23 season.
Caja Rural signs Granada sleeve deal, as search continues for main shirt sponsor
Spanish banking group Caja Rural has renewed its shirt sleeve deal with second-tier Spanish football club Granada CF for another season.
Real Madrid extends with Nivea Men
Real Madrid has renewed its global sponsorship deal with personal care brand Nivea Men for three more seasons until 2025.
LaLiga launches latest JV with Galaxy Racer deal in Mena, Indian subcontinent
LaLiga, organising body of the top two divisions of Spanish club football, has signed a letter of intent with Dubai-headquartered esports and lifestyle organisation Galaxy Racer (GXR) with the intention…
Betting operator Wolf777 strikes sponsorship deals with LaLiga quartet
Asia-facing betting operator Wolf777 has stuck sponsorship deals with a quartet of Spanish LaLiga clubs
Google agrees global Fiba Women’s World Cup sponsorship deal
Google has agreed a sponsorship deal with Fiba, the governing body for basketball, to become its first ever ‘Global Partner of Women’s Basketball and the Fiba Women’s Basketball World Cup’.
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Barcelona Femení scores GLS sponsorship deal
FC Barcelona Femení has announced a sponsorship agreement with logistics firm GLS Spain.
Zegna replaces Hugo Boss in fashion category at Real Madrid
Italian fashion house Zegna has signed as the ‘Official Luxury Travelwear’ sponsor of Real Madrid for the men's and women's first team football squads and the men's basketball team.
Motorola agrees regional LaLiga sponsorship in Mexico
US consumer electronics and telecommunications company Motorola has agreed a sponsorship deal for the Mexican marketplace with LaLiga, organising body of the top two divisions of Spanish club football
Barcelona adds Heura Foods as women’s team sponsor
FC Barcelona has signed up plant-based food company Heura Foods as a sponsor of its women’s team in a three-year global deal that will run until the end of the 2024-25 season.
Cádiz secures Khalifa Capital as new main sponsor
Spanish LaLiga club Cádiz CF has agreed a deal making Khalifa Capital its main sponsor for the 2022-23 season.
Valencia signs Herrero Brigantina as back-of-shirt sponsor
LaLiga club Valencia CF has signed up insurance company Herrero Brigantina as a new sponsor.
The deal will grant the brand’s logo visibility on the back of the club’s playing and training shirts.
Political dispute ends Visit Mallorca stadium sponsorship deal
The Council of Mallorca has scrapped a stadium naming rights deal with LaLiga club RCD Mallorca following a political dispute over the use of funds allocated to promote tourism to the Spanish island
LaLiga acquires commercial rights for Spanish women’s Primera División
LaLiga has become the exclusive commercial agent of Spain’s Primera División de la Liga de Fútbol Femenino (LPFF), the top division of women’s football in the country.
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JD Sports makes first Spanish football sponsorship move with Valladolid sleeve deal
LaLiga club Real Valladolid has signed up sports fashion retailer JD Sports as a sponsor in a two-year deal that makes the UK-based company the club’s new sleeve sponsor.
Girona secures expanded deal with Parlem Telecom
LaLiga club Girona has extended its sponsorship agreement with Parlem Telecom
LaLiga continues sponsorship activity with Marqués del Atrio renewal
LaLiga has signed a renewal to its sponsorship contract with Spanish winemaker Marqués del Atrio.