Spain
IPIC to fuel Real Madrid’s growth plans
Spanish Liga football club Real Madrid has today (Tuesday) unveiled a long-term strategic partnership with Abu Dhabi-owned energy group International Petroleum Investment Company that will aid the redevelopment of its Santiago Bernabeu stadium.
Huawei Spain: Brand recognition focus of Atlético deal
Chinese telecommunications company Huawei aims to use football sponsorship to increase brand awareness and drive sales in the Spanish market.
Tissot gets more time with winter Universiade
The International University Sports Federation (FISU) has announced that Swiss luxury watch brand Tissot will again serve as the official timekeeper of its winter Universiade for the 2015 edition of the biennial multi-sport event.
East United invests in Levante
Australian and South Korean investment group East United has agreed a major sponsorship deal with Spanish Liga football club Levante.
Valencia looking sharp with El Ganso
Spanish fashion label El Ganso has signed a two-season extension to its partnership with Liga football team Valencia.
Barcelona drinks to Estrella Damm extension
Spanish Liga football club Barcelona has extended its sponsorship deal with Catalan beer brand Estrella Damm through to the end of the 2017-18 season.
Pelayo extends ties to Spanish national team
Insurance company Pelayo has renewed a sponsorship deal with the Spanish Football Federation (RFEF).
Barcelona targets Japanese market with Apamanshop deal
Spanish Liga football club Barcelona has signed a two-year sponsorship deal with Japanese real estate agency Apamanshop.
LFP takes punt on Sportium tie-up
Sports betting company Sportium has entered into a partnership with the Spanish Football League (LFP) for the ongoing 2014-15 season.
Barcelona cleans up with Gillette deal
Spanish Liga football club Barcelona has agreed a three-year sponsorship deal in the Latin American market with men’s personal care brand Gillette.
Valencia extends gaming partnership with EA
Spanish Liga football club Valencia has extended its partnership with global video games company Electronic Arts.
Emirates and IPIC linked to Bernabeu naming rights contract
Real Madrid president Florentino Perez has said the Spanish Liga football club is in talks with 10 companies over the naming rights to its Santiago Bernabeu stadium.
Huawei continues football investment with Atletico Madrid tie-up
Chinese telecommunications company Huawei has continued its major investment in football by signing a sponsorship deal with Spanish Liga champion Atlético Madrid.
LFP targets further growth after yoghurt partnership
The Liga de Fútbol Profesional (LFP), the Spanish football league, has reached an agreement with yoghurt brand Yogures Pascual.
Barcelona teams up with Advan
Indonesian mobile phone manufacturer Advan has agreed a sponsorship deal with Spanish Liga football club Barcelona.
Qbao.com enhances Spanish Liga presence with Rayo Vallecano deal
Chinese mobile and internet technology company Qbao.com has made further inroads into the Spanish Liga football market by securing shirt sponsorship rights with Rayo Vallecano for the 2014-15 season.
Real Sociedad brings in Chinese firm as main partner
Spanish Liga football team Real Sociedad has reached an agreement for Chinese mobile and internet technology company Qbao.com to become its main sponsor for the 2014-15 season.
CaixaBank puts fans first with Valencia investment
Spanish Liga football club Valencia has signed an agreement to make financial services group CaixaBank an official sponsor for the next three seasons.