Spain

Adhesive tape manufacturer Nichiban has secured a regional sponsorship deal with Spanish Liga football club Barcelona.

Chinese mobile and internet technology company Qbao.com has extended its principal sponsor agreement with Spanish Liga football team Real Sociedad.

Spanish Liga football club Real Madrid has signed up its first sponsorship deal in China by penning an agreement with electric car manufacturer Luyuan.

Multi-sector technology company Dominion has agreed a title sponsorship deal with Spanish Liga ACB basketball team Bilbao Basket.

Spanish Liga football club Barcelona has signed a one-year extension to its sponsorship agreement with Panasonic.

Czech automotive manufacturer Skoda has secured an agreement to replace French betting company PMU as the points classification jersey sponsor at cycling event the Tour de France.

Telecommunications company Ooredoo has secured a commercial partnership with Uefa Champions League holder Real Madrid in Algeria.

Italian tyre manufacturer Pirelli has been retained as the title sponsor of this year’s Spanish and Hungarian Formula One grand prix races.

Spanish Liga football club Barcelona has reached a deal with Telefónica to make the telecommunications company a regional partner in Latin America for the next three seasons.

Spanish Liga football club Atlético Madrid has agreed a sponsorship deal with the organisers of the 2015 European Games in Baku, Azerbaijan.

Qatar Airways could add a stadium naming rights element to its sponsorship of Spanish Liga football club Barcelona as both parties negotiate a possible extension to their current deal.

The Santiago Bernabeu, home stadium of Spanish Liga football club Real Madrid, is set to be rebranded as the ‘Abu Dhabi Bernabeu’, according to Diario AS.

Spanish Liga football club Barcelona has confirmed its first commercial move into the Brazilian market by making foot care products company Baruel an official club sponsor for 2015.

Online trading company Plus500 has signed a back-of-shirt deal with Spanish Liga club Atlético Madrid as part of its push to reach a mass market audience.

Spanish savings bank La Caixa has signed a two-year presenting sponsorship, from 2015 to 2016, with the Copa del Rey Spanish domestic basketball tournament. The deal fulfils the organiser’s requirement to exclusively sign a major Spain-based brand.

Fitness equipment and product manufacturer GoFit has agreed a deal with the Spanish Handball Federation to sponsor the country’s national team at the 2015 Men’s Handball World Championship.