Spain
Technogym works out deal with Spanish Olympic Committee
Gym equipment company Technogym has agreed to become a technical sponsor of the Spanish Olympic Committee (COE).
EA Sports nets Real Madrid deal
Video game developer EA Sports has agreed to become the official video game partner of Spanish Liga football club Real Madrid.
Plus500 beats co-sponsors to brand Atlético shirt
Forex company Plus500 faced competition from existing Atlético Madrid sponsors before securing the club’s shirt position for the next two seasons.
San Miguel to sponsor LFP’s World Challenge
Spanish brewing company Mahou-San Miguel is to become an official sponsor of the Spanish Football League’s (LFP) World Challenge club friendly competition.
Espanyol nets new kit partnership with Joma
Spanish sportswear company Joma has expanded its professional football commercial portfolio after entering into a partnership with Spanish Liga top-tier club Espanyol.
Atletico Madrid secures new main sponsor
Online trading company Plus500 has expanded its sponsorship deal with Atletico Madrid to become the new main sponsor of the Spanish Liga football club.
Spanish futsal nets new main sponsor
Sportium, a joint venture between gambling companies Ladbrokes and Cirsa, has agreed a sponsorship deal with Spain’s Liga Nacional de Futbol Sala (LNFS), the governing body that organises professional futsal leagues in the country.
Barcelona agrees terms of Qatar Airways renewal – report
Spanish Liga champion Barcelona has an agreement in place to extend its main sponsorship agreement with Qatar Airways through to 2020, according to daily newspaper El Mundo Deportivo.
State lottery returns as Spanish national handball team sponsor
Loterías y Apuestas del Estado, the Spanish state lottery, has returned as a partner of Real Federación Española de Balonmano (RFEB), the governing body of handball in the country.
Lassa Tyres agrees wide-ranging Barcelona partnership
Turkish tyre manufacturer Lassa Tyres has agreed a wide-ranging deal with Spanish Liga football champion Barcelona and the club’s sister indoor sports teams.
RFEF extends deal with healthcare company
The RFEF, the governing body of football in Spain, has renewed a partnership with healthcare provider Sanitas.
Barcelona teams up with OPPO
Smartphone manufacturer OPPO has signed up as an official partner of Spanish Liga top-tier football club Barcelona.
Valencia teams up with UN Women
Spanish Liga top-tier football club Valencia has become the first sports team to seal a global partnership with the UN Women division of the United Nations.
Spanish Liga generates significant number from Asia sales
Liga International Marketing, a joint venture between Spain’s LaLiga and media agency Mediapro, is understood to have generated significant revenue from Spanish Liga sponsorship deals in Asia and the Middle East in its first season.
Bartomeu puts price tag on Camp Nou naming rights
Recently crowned Spanish Liga champion Barcelona could raise around €200m ($227m) by selling the naming rights to its Camp Nou stadium, according to president Josep Maria Bartomeu.
Spanish Liga expands Sockatyes and Konami deals
The Spanish Football League (LFP) has expanded its partnerships with Chinese football accessories company Sockatyes and computer game company Konami.
Joma boosts Spanish Olympic effort
The Spanish Olympic Committee (COE) has signed a long-term partnership with sportswear company Joma.
Spanish Liga bolsters Chinese sponsor portfolio with Snow deal
The Spanish Football League (LFP) has signed its latest Chinese commercial partner by agreeing a deal with the CR Snow brewery.