Spain

Spanish LaLiga football club Las Palmas has secured a sponsorship deal with ForexMart, a European foreign exchange brokerage company based in Cyprus.

Spanish LaLiga football club Barcelona has sealed a regional sponsorship deal in Southeast Asia with air fresheners brand Ambi Pur.

Spanish LaLiga football club Real Betis has agreed a shirt sponsorship deal with sports management and events company UED Sports.

Spanish LaLiga football club Barcelona has confirmed the renewal of its partnership with Thai beer brand Chang.

LaLiga, the organising body of the top two Spanish football leagues, is targeting a big increase in its deal to replace Spanish bank BBVA from the start of the 2016-17 season thanks to inventory it has acquired from centralising media rights.

Spanish LaLiga football club Barcelona has signed its latest regional sponsorship deal in Brazil through an agreement with air freshener brand Glade.

Values of main shirt sponsorship and kit supply deals for the 98 clubs in the Big Five European football leagues form the backbone of this report. It contains extensive analysis of this income, with charts and text looking at angles such as the biggest-spending industries, the spread of wealth between clubs, and more. Also includes: comprehensive listings of the sponsors for each club, in-depth case studies of sponsorship programmes of 10 clubs, and analysis of league central sponsorship programmes.

Spanish football’s first and second divisions are searching for a new title sponsor after banking group BBVA said it would not extend its deal beyond the 2015-16 season.

German automotive manufacturer Volkswagen has struck a partnership with Spanish LaLiga football club Valencia.

Its renewed deal with sporting goods manufacturer adidas means that the Spanish Football Association’s (RFEF) sponsorship revenue will continue to climb despite the national team’s early exit from the 2014 World Cup.

The Spanish Football Federation (RFEF) has agreed a long-term extension to its partnership with German sportswear giant Adidas.

Spanish LaLiga football club Athletic Bilbao has agreed a sponsorship deal with Basque gaming and sports betting company Kirolbet.

Gaming company Sportium, a joint venture between UK-based Ladbrokes and Spain-based Cirsa, has paid double its previous fee for its renewal with the Spanish Liga as the league continues to bolster its central revenue.

LaLiga, the brand name for the top two divisions of Spanish football, has agreed new sponsorship deals with Worten and Samsung.

Automotive company Mazda has signed a commercial partnership with LaLiga, the top division of Spanish football.

Sports betting company Sportium has agreed a two-year extension to its sponsorship deal with LaLiga, the new brand name of the Spanish Football League (LFP).