Spain
Macron extends with Lazio, partners Deportivo
Italian sportswear manufacturer Macron has extended a kit supplier agreement with Italian Serie A football club Lazio and partnered with Spanish LaLiga outfit Deportivo La Coruña.
Mapfre returns to tackle Volvo Ocean Race
Spanish insurance group Mapfre has furthered its backing of the Volvo Ocean Race by returning to become the main sponsor of a team for the sailing event’s 2017-18 edition.
Cofidis builds cycling portfolio by signing as RFEC’s main sponsor
French financial services company Cofidis has signed on as the main sponsor of the Spanish Cycling Federation (RFEC).
Alavés to promote local tourism through shirt sponsorship
Spanish LaLiga football club Deportivo Alavés has brokered a shirt sponsorship deal with the local region of Rioja Alavesa.
Barcelona banks extension with sponsor
Spanish financial services provider CaixaBank has renewed its sponsorship deal with LaLiga football club Barcelona.
Euroleague feasts on Oscar Mayer partnership
Euroleague Basketball, which operates continental club competitions in Europe, has entered into a regional partnership in Spain with meat and cold cut producer Oscar Mayer.
Vuelta a España connects with Telefónica
Cycling’s Vuelta a España has confirmed a sponsorship deal with Spanish telecommunications group Telefónica.
Spanish handball body inks new deal with Saxoprint
Online printing company Saxoprint has entered into a partnership with the Royal Spanish Handball Federation (RFEBM), the sport’s national governing body.
Atlético Madrid brokers extension with shirt sponsor
Spanish LaLiga football club Atlético Madrid has extended its shirt sponsorship deal with online trading company Plus500.
Villarreal stadium naming-rights project honours local industry
Spanish LaLiga football club Villarreal has signed sponsorship deals with a number of local ceramics companies as part of a naming-rights initiative for its home stadium, El Madrigal.
Feníe Energía gets combative with Vuelta deal
Spanish energy company Feníe Energía has agreed a deal to sponsor the Vuelta a España cycling race.
Telefónica set to rekindle ties with Vuelta a España
Spanish telecommunications group Telefónica has agreed a three-year deal to return as a sponsor of cycling’s Vuelta a España, according to El Pais.
Barcelona signs up latest Chinese partner
Spanish LaLiga football club Barcelona has entered into a partnership with Chinese financial services company Shanghai Pudong Development Bank Credit Card Centre (SPDBCCC).
Barcelona members ratify Rakuten, Mission Hills deals
Members of Spanish LaLiga football club Barcelona have voted to approve deals with Japanese e-commerce giant Rakuten and Chinese sports and entertainment company Mission Hills Group.
Deezer follows up United deal with Barcelona partnership
Digital music platform Deezer has continued its football drive by partnering with Spanish LaLiga club Barcelona.
Barcelona connects with BNN Technology
Spanish LaLiga football club Barcelona has entered into a partnership with Chinese technology, content and services company BNN Technology.
Wanda takes naming rights to Atlético Madrid’s new stadium
Atlético Madrid has unveiled Chinese conglomerate Dalian Wanda as the naming-rights partner for its new stadium, which the Spanish LaLiga football club is scheduled to move into next year.
Barcelona’s New York office makes Scotiabank first signing
Canada-based multinational financial services company Scotiabank has entered into a multi-year partnership with Spanish LaLiga football club Barcelona.