Spain

Golf
Sponsorship & Marketing

Reale Seguros, the Spanish insurance firm, has become a sponsor of women’s golf’s 2023 Solheim Cup, following on from its recent sponsorship deal with Spanish football’s RCD Espanyol. I
Football
Sponsorship & Marketing

Spanish LaLiga football club Elche has switched kit suppliers from Danish brand Hummel to global sportswear company Nike
Football
Finance & Law

A decline of matchday income brought on by the onset of the Covid-19 pandemic has led to a 65-per-cent decline in profits for clubs in Spain’s top-flight La Liga Santander and second-tier La Liga Smart B…
Basketball
Sponsorship & Marketing

Italian sportswear manufacturer Macron has agreed to become the new kit supplier to the British Basketball Federation
Football
Sponsorship & Marketing

Spanish LaLiga club Valencia CF will become the first sports team to promote Socios.com fan tokens on the front of their shirts from the start of next season
Football
Sponsorship & Marketing

Packaged vegetables brand Verleal has agreed to extend as the main sponsor of Spanish LaLiga club Atlético Osasuna until June 30, 2023.
Football
Sponsorship & Marketing

Danone North America has reportedly ended its sponsorship of Barcelona due to the ‘Barçagate’ scandal surrounding Josep Maria Bartomeu, the former president of the Spanish LaLiga football club.
Basketball
Sponsorship & Marketing

Liga ACB, the top tier of Spanish basketball, has signed an extension to its title sponsorship contract with electrical utility company Endesa
Football
Sponsorship & Marketing

Korean car brand Hyundai has renewed its shirt sleeve sponsorship agreement with Spanish LaLiga champions Atlético Madrid. The one-season renewal continues a sponsorship that first started in 2018-19.
Football
Fan Engagement

The Spanish Football Federation (RFEF) has claimed a first for a national football team by introducing fan tokens through an agreement with Turkish cryptocurrency exchange Bitci.com
Football
Sponsorship & Marketing

London-based sports talent and commercial management agency KIN Partners has been appointed by Real Madrid to serve as a commercial sales partner for the Spanish LaLiga club
Football
Licensing & Merchandising

LaLiga and the Eredivisie, the governing bodies for the top divisions of Spanish and Dutch club football, have agreed licensing deals with First Touch Games (FTG), the developer of mobile football game…
Tennis
Sponsorship & Marketing

The Madrid Open tennis tournament has renewed with one of its main sponsors, worktop surface specialists Dekton, ahead of the 2021 edition
Football
Sponsorship & Marketing

Unilever-owned hygiene soap brand Lifebuoy has agreed a multi-year sponsorship of English football’s second-tier league body, the English Football League, aimed at helping clubs provide a safe return o…
Football
Finance & Law

European investment group Investindustrial has made a €200m ($239.7
Cycling
Sponsorship & Marketing

Japanese bicycle component manufacturer Shimano has renewed its support of the Vuelta a España cycling event until 2024 through an extended agreement with race organiser Unipublic.
Football
Sponsorship & Marketing

AliExpress, the online global marketplace arm of Chinese technology giant Alibaba, has teamed up with its second major European football club in the space of a few weeks after agreeing a sponsorship deal…
Football
Sponsorship & Marketing

Spanish football club Real Madrid has signed up plant-based food company Meatless Farm as a sponsor