Sevilla signs back-of-shirt sponsorship deal with AliExpress

Marcos Acuna of Sevilla during the LaLiga match against Atletico de Madrid on April 4, 2021 (by Jose Luis Contreras/DAX Images/NurPhoto via Getty Images)

AliExpress, the online global marketplace arm of Chinese technology giant Alibaba, has teamed up with its second major European football club in the space of a few weeks after agreeing a sponsorship deal with Spanish LaLiga team Sevilla.

AliExpress has signed on as Sevilla’s official e-commerce and marketplace partner, with its brand to be displayed on the back of the club’s shirt.

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