South America

Campeonato Brasileiro Serie A football club Atlético Mineiro has extended its shirt sponsorship deal with government-owned banking group Caixa.

Campeonato Brasileiro Serie A football club Chapecoense has announced food distribution company Aurora as its new main sponsor.

Conmebol, football’s governing body in Latin America, has appointed the IMG agency to market the sponsorship rights to its Copa Libertadores knockout club competition.

Campeonato Brasileiro Serie A football club Flamengo has renewed its sponsorship deal with government-owned banking group Caixa.

Campeonato Brasileiro Serie A football club Fluminense has entered into a kit partnership with US sportswear manufacturer Under Armour.

Correios, the state-owned company which operates Brazil’s national postal service, has entered into a partnership with the Brazilian Rugby Confederation (CBRu).

Campeonato Brasileiro Serie A football club Botafogo has agreed a shirt sponsorship deal with online retailer and services company Ordenext.com.

Wire and cable manufacturer SIL has extended its shirt sponsorship deal with Campeonato Brasileiro Serie A football club Santos.

Campeonato Brasileiro Serie A football club Atlético Mineiro has agreed a kit sponsorship deal with Brazilian solar energy company Solatio Energia.

Campeonato Brasileiro Serie A football club América-MG has agreed a shirt sponsorship deal with dairy products manufacturer Cemil.

Financial services group Crefisa and São Paulo-based education centre Faculdade das Américas (FAM) have renewed kit sponsorship agreements with Campeonato Brasileiro Serie A football club Palmeiras.

Direct selling company Jeunesse has acquired naming rights to the Arena Olímpica do Rio, one of the venues for the Brazilian city’s staging of the 2016 summer Olympic and Paralympic Games.

The Brazilian Football Confederation (CBF) has agreed a sponsorship deal with the Universidade Brasil education group.

UK sportswear manufacturer Umbro has agreed a kit supplier partnership with Campeonato Brasileiro Serie A football club Avaí.

The main shirt sponsorship deal agreed this month between top Brazilian club Flamengo and Thai energy drinks brand Carabao bucks one trend in the country’s football sponsorship market, in being a long-term deal.

The 20 clubs in Brazil's Campeonato Brasileiro Serie A are currently studying their options for the exploitation of their perimeter advertising rights from the 2019 Serie A season, having decided for the first time to retain these rights.