South America
Aliansce maintains backing of Brazilian Olympic Committee
Shopping mall chain Aliansce has extended its partnership with the Brazilian Olympic Committee (COB) through to the end of Tokyo’s 2020 summer Olympic Games cycle.
SEMP returns to sponsor Santos
Campeonato Brasileiro Serie A football club Santos has agreed a shirt sponsorship deal with consumer electronics company SEMP.
Banco Intermedium steps up to become São Paulo’s main sponsor
Financial services company Banco Intermedium has upgraded its partnership with São Paulo to become the main shirt sponsor of the Campeonato Brasileiro Serie A football club.
DHL partners Copa Libertadores
Global logistics company DHL has agreed a deal with the South American Football Confederation (Conmebol) to sponsor this year’s edition of the Copa Libertadores club competition.
Santos signs new shirt sponsor
Campeonato Brasileiro Serie A football club Santos has agreed a shirt sponsorship deal with mobile insurance platform Thinkseg.
Bumbet to sponsor Copa Sudamericana
Online gambling operator Bumbet has agreed a deal with the South American Football Confederation (Conmebol) to sponsor the Copa Sudamericana club competition.
Sponsorship of rugby union
For 2017, we have researched over 1,400 deals across 27 countries and covering 92 rights fees to map out the sponsorship landscape of rugby union.
Toyota extends partnership with Copa Libertadores
Japanese automotive manufacturer Toyota has agreed to extend its partnership with the Copa Libertadores for the 2017 edition of the South American club football competition.
Brazilian Rugby Confederation links up with AccorHotels
The AccorHotels chain has entered into a partnership with the Brazilian Rugby Confederation (CBRu) national governing body for rugby union.
Total title sponsors Copa Argentina
French oil and gas giant Total has agreed a deal to title sponsor the Copa Argentina club football knockout tournament.
Vitória names Topper as new kit partner
Campeonato Brasileiro Serie A football club Vitória has appointed Brazilian sportswear brand Topper as its new kit supplier.
Botafogo extends Caixa shirt sponsorship
Government-owned banking group Caixa has extended its shirt sponsorship deal with Campeonato Brasileiro Serie A football club Botafogo.
Corinthians sign up Foxlux as latest shirt sponsor
Electrical products manufacturer Foxlux has agreed a shirt sponsorship deal with Campeonato Brasileiro Serie A football club Corinthians.
Caixa extends main sponsor deal with Santos
Government-owned bank Caixa Economica Federal has expanded its partnership with Santos to become the long-term main sponsor of the Campeonato Brasileiro Serie A football club.
Synergy to market Copa Sudamericana sponsorship rights
The South American Football Confederation (Conmebol) has selected Swiss-based agency Synergy Sports to market the sponsorship rights to its Copa Sudamericana club competition.
Sponsorship of international federations and national governing bodies
For 2017, we have researched over 800 deals, 41 sports and 11 selected markets to map out the sponsorship landscape of international federations and national governing bodies.
Alcatel signs shirt sponsorship deal with Corinthians
Smartphone manufacturer Alcatel has agreed a shirt sponsorship deal with Campeonato Brasileiro Serie A football club Corinthians.
Caixa renews Coritiba partnership
Government-owned banking group Caixa has extended its shirt sponsorship deal with Campeonato Brasileiro Serie A football club Coritiba.