South America
UNISAL extends deal with Brazil’s NBB
The Brazilian Basketball League (LNB), organiser of top-tier club competition the NBB, has agreed a one-season extension to its partnership with education institution Centro Universitário Salesiano de …
NBB extends with Budweiser, signs Plastubos ahead of season tip-off
The Brazilian Basketball League (LNB), organiser of top-tier club competition the NBB, has agreed an extension to its partnership with US beer brand Budweiser and has signed up construction products manufacturer…
Unicesumar extends shorts deal with Santos, club completes trio of renewals
Brazilian football club Santos has extended its deal with the educational institution Unicesumar as the sponsor of the club’s shorts.
São Paulo adds Betsul as new shorts sponsor
Campeonato Brasileiro Série A football club São Paulo has signed a kit sponsorship deal with sports betting company Betsul.
Fiat celebrates landmark with Racing Club shirt sponsorship
Italian automotive manufacturer Fiat has stepped up its association with Argentinian Superliga football team Racing Club by agreeing a short-term deal to become its main sponsor
Santos and Goiás signs shirt sponsorship deals
Campeonato Brasileiro Série A football clubs Santos and Goiás have agreed shirt sponsorship deals with agribusiness company Kicaldo and sports entertainment firm MarjoSports, respectively.
Pitch International brokers Fiat, Cimed, American Airlines deals for Brasil Global Tour
Sports marketing agency Pitch International has brokered three partnership deals for the Brasil Global Tour – the series of international friendlies played by Brazil’s national football team in the run …
Conmebol lands Betfair as latest sponsor of club competitions
The South American Football Confederation (Conmebol) has today (Friday) announced a partnership with online betting company Betfair
EXCLUSIVE: Lösch’s JL Sports Investment to sell Colombian football rights
JL Sports Investment, a company owned and operated by former MP & Silva chief executive Jochen Lösch, has acquired an exclusive mandate to sell title sponsorship, betting, data and video-game licensing …
Azeite Royal increases branding options at Vasco
Portuguese olive brand Azeite Royal expanded its shirt branding rights with Brazilian Série A club Vasco da Gama for last weekend’s ‘classic’ game against Flamengo.
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Guarana Antarctica renews major deal with Brazilian Football Confederation
Brazilian soft drinks brand Guarana Antarctica has renewed its partnership with the Brazilian Football Confederation (CBF) for eight more years
Flamengo signs new front-of-shorts partnership with Benevix
Campeonato Brasileiro Série A club Flamengo has signed a new front-of-shorts partnership with Brazilian health insurance firm Benevix.
CSA becomes NetBet’s latest Brazilian club partner
Online betting company NetBet has further enhanced its presence in Brazilian football by agreeing a shirt sponsorship deal with Campeonato Brasileiro Série A club Centro Sportivo Alagoano.
River Plate seals Turkish Airlines deal
Argentinian Superliga football club River Plate has sealed a three-season contract for Turkish Airlines to become its new Main Sponsor
River Plate lines up Turkish Airlines as shirt sponsor
Argentinian Superliga football club River Plate has reportedly ended its search for a shirt sponsor by agreeing a deal with Turkish Airlines
Adidas to replace Nike as Boca Juniors partner
Argentinian Superliga football club Boca Juniors has approved a 10-year contract that will see German sportswear company adidas replace US rival Nike as its kit partner
Flamengo signs sleeve deal with Buser ride-sharing app
Campeonato Brasileiro Série A club Flamengo has signed a new sleeve and back-of-shirt deal with Brazilian ride-sharing app Buser.
Uber supports women’s football league in Brazil
Uber has entered into is first partnership with the Brasileirão Feminino, Brazil’s top-tier women’s football league.