South Africa

Cricket
Sponsorship & Marketing

Cricket South Africa (CSA) has signed up gambling platform Betway as title sponsor of its new franchise league, SA20
Football
Sponsorship & Marketing

Italian sportswear manufacturer Kappa has rekindled an association with Kaizer Chiefs by signing on as the South African Premier Soccer League club’s official technical sponsor and licensing partner, a…
Rugby Union
Sponsorship & Marketing

Italian sportswear brand Kappa has extended its sponsorship deal with European Professional Club Rugby (EPCR), organising body of the Champions Cup and Challenge Cup club competitions
Cricket
Sponsorship & Marketing

Dubai-based logistics company DP World has assumed naming rights to Johannesburg’s Wanderers Stadium, a home ground for South Africa’s national cricket team.
Rugby Union
Sponsorship & Marketing

SA Rugby, governing body of South African rugby union, has rekindled a relationship with Nike, signing the US sportswear and equipment manufacturer as its new technical apparel provider from 2023
Rugby Union
Finance & Law

International foreign exchange company OFX has launched a new sponsorship deal with the United Rugby Championship (URC)
Netball
Sponsorship & Marketing

World Netball has appointed the CSM Sport & Entertainment agency to lead its sponsorship sales for the 2023 Netball World Cup
Football
Sponsorship & Marketing

South African football club Cape Town City has been hit with a fine after the Premier Soccer League (PSL), organiser of domestic competitions, ruled that it entered into a shirt sponsorship deal without…
Rugby Sevens
Sponsorship & Marketing

Global small business platform Xero has agreed a deal to sponsor this year’s Rugby World Cup Sevens, which will take place in South Africa.
Rugby Union
Sponsorship & Marketing

World Rugby has announced Australia-based forex broker IC Markets as a global sponsor of its Rugby World Cup Sevens tournament scheduled to be held in the South African city of Cape Town next month
Rugby Union
Fan Engagement

Blockchain provider Socios.com has signed new team deals in rugby union with French Top 14 league club Stade Français and South African side The Sharks.
Rugby Union
Sponsorship & Marketing

South African beer brand Castle Lite has signed as an official global partner of this year’s Rugby World Cup Sevens in Cape Town – World Rugby’s quadrennial international sevens showcase. T
Rugby Union
Sponsorship & Marketing

SA Rugby, the governing body of rugby union in South Africa, has agreed a three-year sponsorship deal with automotive company Toyota South Africa Motors (TSAM)
Cricket
Licensing & Merchandising

Cricket South Africa (CSA) has agreed to collaborate with entertainment and sports agency Roc Nation Sports International (RNSI) to grow the governing body’s potential as a ‘sportstainment’ brand. S
Golf
Sponsorship & Marketing

Financial services company Investec has furthered its presence in golf with the title sponsorship of the men’s edition of the South African Open Championship.
Football
Sponsorship & Marketing

Toyota South Africa Motors has expanded its relationship with Kaizer Chiefs by becoming sleeve sponsor of the Premier Soccer League club
Rugby Union
Sponsorship & Marketing

South Africa Rugby (SA Rugby) has added building materials provider AfriSam to its sponsorship portfolio. The three-year deal makes AfriSam the first company in the category to sponsor SA Rugby
Football

When South African football restarted in autumn 2020, the Nedbank Cup title sponsor used the competition’s return as a national moment of hope, celebration and commitment.