South Africa

Rugby equipment manufacturer Rhino has agreed a partnership with the South African Rugby Union.

To mark the start of the Cricket World Cup in Australia and New Zealand this month, Sports Sponsorship Insider has completed a survey of the sponsorship portfolios for the boards of Australia, England, India, New Zealand, Pakistan, South Africa, Sri Lanka and the West Indies.

Chinese telecommunications company Huawei has furthered its presence in the South African sports market by agreeing a sponsorship deal with the country’s top five rugby union teams.

Skilled batting, accurate bowling and great sportsmanship are the hallmarks of the KFC Mini-Cricket programme, a sponsorship platform which is now in its fifth year and has set itself apart from other sponsorship platforms because of the seamless alignment between brand and rights-holder.

German automotive manufacturer Audi has reached an agreement to become the official vehicle partner of Cricket South Africa and the governing body's national team.

Emirates airline has agreed a five-year title sponsorship contract with South African Super Rugby franchise the Lions in a deal that will incorporate naming rights to its famous Ellis Park home.

Electronics giant Samsung has agreed a three-year partnership with Cricket South Africa.

For this year’s rugby union autumn internationals, Sports Sponsorship Insider surveyed the sponsorship portfolios of the leading nations: Argentina, Australia, England, France, Ireland, Italy, New Zealand, Scotland, South Africa and Wales.

Spanish Liga football club Barcelona has extended its partnerships with South African firm Castle Brewery and Catalonia-based cava producer Freixenet.

South African Premier Soccer League team Ajax Cape Town has reached a two-year agreement to make Chinese telecommunications company Huawei its official shirt sponsor.

South African investment holding group Bidvest has agreed a five-year extension to its naming rights deal for the Wanderers Stadium, one of world cricket’s leading venues.

Business solutions group Nashua Limited has signed up as the principal sponsor of South African cricket team Cape Cobras for the 2014-15 season.

South African beer brand Hansa Pilsener has sealed sponsorship deals with English Premier League football teams Manchester City and Arsenal.

Sunflower oil brand Sunfoil has renewed its title sponsorship of South African cricket team the Dolphins for a further two years.

South African football team University of Pretoria has announced a three-year partnership with insurance firm Workerslife ahead of the 2014-15 Premier Soccer League season.

Philanthropic organisation the International Sports Promotion Society has announced a shirt sponsorship deal with South African Premier Soccer League (PSL) team Mpumalanga Black Aces.