Scotland
Kilmarnock extends with shirt sponsor, signs Nike deal
Kilmarnock has extended its shirt sponsorship deal with transport, utilities and private construction business QTS Group, while the Scottish Premiership football club has also announced sportswear company Nike as its new kit supplier.
Betfred backs new-look Scottish League Cup
UK bookmaker Betfred has agreed a deal with the Scottish Professional Football League to become title sponsor of its League Cup knockout competition, which will operate under a new format from the 2016-17 season.
Dafabet becomes Celtic’s new shirt sponsor as Magners branding shifts
Scottish Premiership football club Celtic has sealed a new shirt sponsorship deal with online betting company Dafabet.
Scottish Rugby refreshes sponsor roster with Crabbie’s deal
UK alcoholic ginger beer brand Crabbie’s has entered into a partnership with Scottish Rugby, the governing body of rugby union in the country.
Scottish Rugby converts Macron extension
Scottish Rugby, the governing body of rugby union in the country, has renewed its partnership with Italian sportswear company Macron.
Scottish Rugby prints News UK partnership
Scottish Rugby, the governing body of rugby union in the country, has entered into a three-year partnership with media company News UK.
Scottish Rugby stays fresh with Dove extension
Scottish Rugby, the governing body of rugby union in the country, has renewed its partnership with male skincare brand Dove Men+Care.
Scottish Rugby drinks to A.G. Barr extension
Scottish Rugby, the governing body of rugby union in the country, has extended its partnership with soft drinks manufacturer A.G. Barr.
SPFL opens up new kit sponsorship option
Scottish football clubs will from next season be permitted to use an additional area of their playing jerseys for sponsorship purposes, the Scottish Professional Football League has announced.
Estate agent nets hat-trick of deals with Scottish clubs
Estate agent McEwan Fraser Legal has secured a trio of deals to serve as the shirt sponsor of three Scottish Premiership football clubs from next season.
Scottish Rugby toasts extended beer partnership
Scottish Rugby, the governing body of rugby union in Scotland, has extended its partnership with national brewery Tennent Caledonian.
Lidl bags deal with UK national football associations
Supermarket chain Lidl has announced partnerships with football’s national governing bodies in England, Wales and Scotland.
Utilita for Scottish League Cup, SPFL waits on title deal
The Scottish Professional Football League (SPFL) hopes a planned revamp of the Scottish League Cup’s structure will help to secure a title sponsor from the start of next season’s tournament as energy company Utilita Energy steps in as presenting partner for the remainder of 2015-16.
Glasgow Warriors energised by ScottishPower partnership
Scottish Pro12 rugby union club Glasgow Warriors has agreed a partnership with energy provider ScottishPower.
William Hill wagers on Scottish Cup extension
Bookmaker William Hill has agreed a deal with the Scottish Football Association to extend its title sponsorship of the national governing body’s Scottish Cup club competition.
SPFL lands presenting partner for League Cup
The Scottish Professional Football League has signed up Utilita Energy as the presenting partner of the latter stages of its 2015-16 League Cup club competition.
Edinburgh Rugby drives away with Mitsubishi extension
Pro12 rugby union club Edinburgh has renewed its sponsorship deal with Mitsubishi Motors, the automotive manufacturing arm of Japan’s Mitsubishi Group.
Vets Now gives SFA commercial booster
The Scottish Football Association has teamed up with veterinary group Vets Now.