HomeNewsNewsMediaRugby UnionScotland

Scottish Rugby prints News UK partnership

Scottish Rugby, the governing body of rugby union in the country, has entered into a three-year partnership with media company News UK.

Under the deal, which begins immediately and runs until 2019, News UK’s Scottish publications The Scottish Sun, The Times Scotland and The Sunday Times Scotland have been named the official newspaper partners of the body.

Reporters from the three newspapers will be granted exclusive access to the Scottish national team as well as Pro12 sides Edinburgh Rugby and Glasgow Warriors.

The publications will also receive advertising exposure at Edinburgh’s Murrayfield stadium, while ticket competitions and giveaways will be organised to promote the partnership.

“The partnership will help our marketing of the game in Scotland across the broad demographics that the three titles encapsulate through both paper and digital content,” Scottish Rugby’s chief operating officer Dominic McKay said.

Scotland began its Six Nations campaign with a 15-9 home defeat against England on Saturday.

Most recent

Brighton and Hove Albion’s main shirt and stadium naming rights deal with payment services brand American Express is a club record.

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.