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Scottish Rugby stays fresh with Dove extension

Scottish Rugby, the governing body of rugby union in the country, has renewed its partnership with male skincare brand Dove Men+Care.

As part of the deal, the brand will continue to supply Scotland’s teams with antiperspirants, shower gels and face care products. The length of the extension was not disclosed.

To mark the renewal, Dove Men+Care has launched a new film featuring Scotland captain Greig Laidlaw, which supports the two parties’ #ScrumTogether social media campaign. The campaign will continue throughout the 2016 season.

Dove Men+Care will also organise a range of promotions, both in-store and on its social media channels.

Dove Men+Care has been in partnership with Scottish Rugby for three years and was the body’s official tournament supplier at last year’s World Cup. The renewal comes ahead of Scotland’s first match of the Six Nations national team tournament against England tomorrow (Saturday).