Scotland

The Scottish Professional Football League this month agreed a three-year deal with soft drinks brand Irn Bru, boosting its annual sponsorship revenue to around £1m (€1.2m/$1.6m), with its most valuable title sponsorship still to sell.

Nespresso, the premium coffee brand of food and beverage multi-national Nestle, has been confirmed as the official coffee supplier to the 2014 Ryder Cup golf tournament at Gleneagles.

Viagogo has announced a three-year partnership with Scottish Rugby that makes the online ticket exchange the title sponsor for Scotland’s home autumn internationals.

Sports Technology has become the latest addition to the Glasgow 2014 sponsor family by signing up as the official provider of large video screens and audio services for the Scottish city’s staging of the Commonwealth Games.

Branding, production and installation solutions company Icon has reached an agreement to be the provider of look, wayfinding and signage services for the Glasgow 2014 Commonwealth Games.

The Scottish Professional Football League has reached an agreement with Irn-Bru to make the drinks brand its official soft drink.

Stanley CRC Evans Offshore has agreed a five-year extension to its shirt sponsorship deal with Scottish Premiership football team Ross County through to 2018.

Scottish Premiership football club Celtic has announced car dealership Phoenix Honda as its official vehicle sponsor for the 2013-14 season.

Scottish rugby union team Glasgow Warriors has agreed a one-year extension to its sponsorship contract with business insurance group QBE.

Highland Spring has signed an exclusive official supplier agreement with Ryder Cup Europe to be the official water supplier to the 2014 Ryder Cup golf tournament at Gleneagles in Scotland.

Scotch whisky brand Old Pulteney has announced its maiden title sponsorship of an entry in the Clipper 2013-14 Round the World Yacht Race.

UK pay-television broadcaster BT Sport has agreed a four-year partnership with Scottish Rugby in a deal that includes the shirt sponsorship of Glasgow Warriors and Edinburgh Rugby for the Pro12 and Heineken Cup competitions.

Luke Southern, programme director, Glasgow 2014 at Virgin Media is responsible of for the telecom and cable TV brand’s activation of its tier one sponsorship of the Commonwealth Games in Glasgow in 2014.

Vauxhall has agreed a four-year extension to its sponsorship deal with the Scottish Football Association in a move that will ensure the automotive firm retains its position as a lead partner to the Scottish national team.

The Scottish Open has teamed up with Aberdeen Asset Management and the Scottish Government to extend the financial services company’s title sponsorship of the golf tournament through to 2017.

The Scottish Open has unveiled Turkish Airlines as an official sponsor on the eve of the golf tournament’s 2013 edition.