Northern Ireland

Football

Digital bank Chase UK is using sponsorship of the four football ‘home nations' to build on its successful entry into the UK market.
Football
Sponsorship & Marketing

Sports retail chain Sports Direct has been announced as the new title sponsor of the Northern Ireland Football League (NIFL) in a deal that will be worth £1m (€1.1m/$1.2m) over three years.
Rugby Union
Sponsorship & Marketing

United Rugby Championship club Ulster Rugby has said it is engaged in an “existing active review” of its sponsorship deal with building materials company Kingspan after the UK Secretary of State for Lev…
Football
Sponsorship & Marketing

Northern Irish bookmaker Bet McLean has stepped up its commitment to Glentoran by agreeing a deal to become the NIFL Premiership football club’s stadium naming rights sponsor.
Football

BT abruptly pivoted its activations to digital after the pandemic struck just a month after it launched a new, five-year ‘4-3-3’ Home Nations soccer sponsorship strategy in February 2020.
Women's Football

After 170 years of trading, high street chemist Boots’ first sport sponsorship backed women’s football via partnerships with all five football associations in the British Isles.
Women's Football

Electric Ireland’s ‘Game Changers’ women’s grassroots initiative with the Irish Football Association (IFA) in Northern Ireland was a three-year, always on, multi-channel programme with linked advertising campaig…
Motorsport
Events

Taxi company fonaCAB and oil distributor Nicholl Oils have extended their backing of motorcycling showpiece the North West 200 by agreeing a three-year extension to their title sponsorship deals
Football

Boots, the UK’s largest pharmacy-led health and beauty retail store chain, has agreed deals with the football associations of England, Scotland, Wales, Northern Ireland and Ireland to sponsor their respective w…
Snooker

Online gaming company BetVictor has stepped up its involvement with World Snooker by becoming title sponsor of a further two Home Nations events
Football

The IMG agency has been jointly appointed by the Football Associations of Northern Ireland, Scotland and Wales to find a headline partner for the three national governing bodies.

Motorsport

Automotive manufacturer Vauxhall has agreed to stay on as the title sponsor of the North West 200 motorcycling event in Northern Ireland for the sixth consecutive year.

Ice Hockey

Northern Irish Elite Ice Hockey League club the Belfast Giants has renewed its partnership with ferry company Stena Line, its title sponsor.

Football

Online and mobile betting operator BetMcLean.com has agreed a deal to become the new title sponsor of the Northern Ireland Football League Cup knockout club competition.

Football

Financial services group Danske Bank has agreed to continue as the title sponsor of the Northern Ireland Football League’s Premiership and Women’s Premiership top-tier club competitions.
Ice Hockey

Northern Irish Elite Ice Hockey League team the Belfast Giants has extended its main sponsor agreement with ferry company Stena Line.

Insurance company MCE has been named title sponsor of the Ulster Grand Prix motorcycling event, which takes place annually in Northern Ireland.

Vauxhall Motors has extending its backing of the North West 200 motorcycling event in Northern Ireland.