North America

Ice Hockey
Sponsorship & Marketing

Amid the fallout of sexual assault scandals with Hockey Canada, the country's ice hockey governing body, American athletic clothing brand Nike has suspended its sponsorship after other sponsors did the…
Ice Hockey
Sponsorship & Marketing

The National Hockey League's New York Islanders and Ottawa Senators have both announced new helmet sponsorship deals for the upcoming 2022-23 season, reflecting continued corporate interest in the asset
Ice Hockey
Sponsorship & Marketing

Hockey equipment designer and manufacturer CCM has been named the new official equipment sponsor of the Professional Women’s Hockey Players Association ahead of the upcoming fourth season.
Basketball
Sponsorship & Marketing

The National Basketball Association has unveiled its "The Nonstop NBA" marketing campaign ahead of the 2022-23 season, which begins on October 18
Motorsport

Bill Shelton, chief marketing officer for Group 1001, parent company to insurance brand Gainbridge, explains how the company leverages multiple sports properties to connect with clients
Basketball
Sponsorship & Marketing

League furthers its commercial activity surrounding first games in UAE
Basketball
Sponsorship & Marketing

The National Basketball Association's New York Knicks have appointed global sports marketing agency Sportfive to secure the team’s next jersey patch sponsor, furthering the firm's presence in the league.
Basketball
Sponsorship & Marketing

NBA basketball franchise the Chicago Bulls has signed Plus500 as a global partner, with the online trading platform becoming the first company to have its brand on the front of the team’s warmup shooting s…
Basketball
Sponsorship & Marketing

The National Basketball Association's Portland Trail Blazers have called time on their jersey patch sponsorship deal with cryptocurrency platform StormX after just one season.
Olympic Games
Sponsorship & Marketing

Delta Air Lines and the LA28 Olympic and Paralympic Games unveiled an LA28 emblem using Delta’s “A” at Los Angeles International Airport, marking the first integrated emblem in the Olympic and Paralympic Movem…
Multiple Sports
Sponsorship & Marketing

Sponsorship valuation agency Turnstile has launched a New York office to complement existing offices in the UK and Australia
Golf
Sponsorship & Marketing

The PGA Tour and pharmaceutical company Kowa have agreed to a multiyear partnership that will put Kowa’s Vantelin as the official pain relief gel, cream, patch, tape, and support sleeve of the PGA Tour.
NFL
Events

Pact arrives in advance of first of three league games this season in London
Football
Sponsorship & Marketing

The National Women’s Soccer League’s Los Angeles-based Angel City FC has named American car company Chevrolet as an exclusive sponsor and a founding partner as the club finishes its inaugural season.
NFL
Sponsorship & Marketing

League completes five-year agreement with technology giant
Ice Hockey
Sponsorship & Marketing

The National Hockey League's Boston Bruins have named Boston, Massachusetts-based cybersecurity firm Rapid7 as the team's inaugural jersey patch sponsor for home and road uniforms from the 2022-23 season
Football
Sponsorship & Marketing

Premier League club Everton FC have appointed Elevate Sports Ventures, the prominent United States-based sports and entertainment consulting firm, to secure a naming rights sponsor for its new £500m (€573m, $5…
Basketball
Sponsorship & Marketing

The National Basketball Association's Philadelphia 76ers have announced a multiyear partnership with Philadelphia, Pennsylvania-based multihospital health system Penn Medicine, which has been designated …