North America

US automotive brand Chevrolet has agreed a multi-year deal to become the official truck of the National Hot Rod Association (NHRA) motorsport series.

US department store Belk has announced a six-year sponsorship deal with college sports organisation the Southeastern Conference.

Telecommunications company T-Mobile has expanded its partnership with Major League Baseball by becoming title sponsor of a new fan-chosen MLB award.

Japanese car manufacturer Subaru is to become title sponsor of the World Triathlon Corporation’s 2014 Ironman 70.3 World Championship in Quebec, Canada.

MLB baseball franchise Washington Nationals has signed up healthcare provider Kaiser Permanente of the Mid-Atlantic States as a new sponsor for the 2014 season.

NFL American football franchise the Buffalo Bills has extended its multi-year partnership with local pizza company La Nova Pizzeria.

North American stock-car racing series Nascar has announced a seven-year deal to retain camping and recreational vehicle supplies company Camping World as the naming sponsor of its Truck Series through 2022.

Financial services company Manulife Financial has extended its title sponsorship of the Manulife Financial LPGA Classic Canadian women’s golf tournament until 2016.

US fuel company Sunoco has reached a 10-year deal to become an official sponsor of the National Hot Rod Association motorsport series from 2015.

Dallas-headquartered telecommunications company Ciao Telecom has agreed a deal through 2018 with Colorado Rapids to become the Major League Soccer team’s first front-of-jersey sponsor.

US tyre dealership Dunn Tire has extended its partnership with NFL American football franchise the Buffalo Bills.

Tyre manufacturer Yokohama Tire Corporation and sportswear company Adidas have become the first companies to reinstate their sponsorship deals with NBA basketball team the Los Angeles Clippers after the franchise’s owner Donald Sterling was handed a lifetime ban for making racist comments.

Restaurant chain Tim Hortons has acquired branding rights to one of the gates at Ralph Wilson Stadium under a five-year extension to its partnership with NFL American football team Buffalo Bills.

Oil products manufacturer Lucas Oil has signed a multi-year extension to remain a major sponsor of US drag racing governing body the National Hot Rod Association.

The Confederation of North, Central America and Caribbean Association Football has renewed its commercial rights deal with the Traffic Sports agency through the 2021-22 season.

Sponsors have started stepping away from NBA basketball team the Los Angeles Clippers after racist comments attributed to the franchise’s owner, Donald Sterling, were reported.