Malaysia
Kuala Lumpur 2017 hits sponsorship target with latest deal
Petronas signs up as latest SEA Games sponsor
McDonald’s partners SEA Games for first time
AirAsia backs Kuala Lumpur 2017
Prudential signs up as latest SEA Games sponsor
Kuala Lumpur 2017 signs latest partner
Sponsors sign on to support Malaysian basketball
Kuala Lumpur 2017 partners with Malaysia Airports
Manchester United signs global partnership with e-commerce group
Kuala Lumpur 2017 seals first non-ASEAN partner
Axiata dials up naming rights to Kuala Lumpur arena
Kuala Lumpur’s SEA Games seals apparel partnership
Thai-based sports apparel and equipment company FBT has agreed a deal to sponsor the 2017 edition of the Southeast Asian Games multi-sport event, which will be staged in Kuala Lumpur, Malaysia.
Shell refuels title sponsorship of Malaysian MotoGP race
Oil and energy giant Shell has agreed a deal to continue as the title sponsor of the Malaysian round of the MotoGP World Championship motorcycle-racing series.
Liverpool takes flight with Malaysia Airlines
English Premier League football club Liverpool has entered into a global partnership with Malaysia Airlines.
Asian Champions Trophy signs up first title sponsor
Direct selling company QNet has agreed a deal to become the title sponsor of this year’s men’s Asian Champions Trophy national team hockey tournament.
Kuala Lumpur 2017 lands new partner
Drinks products manufacturer Milo has agreed a deal to sponsor the 2017 edition of the Southeast Asian Games multi-sport event, which will be staged in the Malaysian capital of Kuala Lumpur.
Malaysian golf showpiece banks extension with title sponsor
Financial services company CIMB Group has extended its title sponsorship of the CIMB Classic golf event, which is held annually in Kuala Lumpur, Malaysia.
Dentsu and Sportswork engaged to aid SEA Games sponsorship drive
The Dentsu Sports Asia division of Japan-based advertising and public relations firm Dentsu, and sports advisory company Sportswork Group, have signed on as the sponsorship agencies for the 2017 edition of multi-sport event the Southeast Asian Games, which will be staged in Kuala Lumpur, Malaysia.