Latin America
NBB moves from state-owned support with Sky Brasil partnership
Brazilian satellite-television operator Sky has entered into a partnership with the National Basketball League (LNB), the governing body of the sport in the country, under which it will become an official sponsor of the top-tier NBB competition.
Botafogo gears up for Serie A return with Topper deal
Campeonato Brasileiro Serie A football club Botafogo has named Brazilian sportswear brand Topper as its new kit partner.
Nissan backs Mexican Football Federation
The North American division of Japanese automotive manufacturer Nissan has entered into a multi-year partnership with the Mexican Football Federation.
Santos secures stronger connection with shirt sponsor
Campeonato Brasileiro Serie A football club Santos has renewed its shirt sponsorship deal with Brazilian conglomerate Grupo Algar.
Rio 2016 teams up with car rental firm
Brazilian company Localiza has been named the official car rental partner of the 2016 Olympic and Paralympic Games in Rio de Janeiro.
Real Madrid rustles up Mexican partnership
Spanish LaLiga football club Real Madrid has entered into a partnership with Mexican food brand FUD.
Corinthians bet on new shirt sponsor
Campeonato Brasileiro Serie A football club Corinthians has agreed a shirt sponsorship deal with online betting firm Winnerplay.net.
Palmeiras scores lucrative extension with kit sponsors
Campeonato Brasileiro Serie A football club Palmeiras has extended its kit sponsorship deals with financial services group Crefisa and São Paulo-based education centre Faculdade das Américas (FAM).
Dryworld adds Atlético Mineiro to Brazilian football portfolio
Canadian sports apparel provider Dryworld has continued its Brazilian football investment drive by entering into a partnership with Campeonato Brasileiro Serie A club Atlético Mineiro.
Cruzeiro checks in with Super 8 deal
Budget hotel chain Super 8 has secured a sponsorship deal with Campeonato Brasileiro Serie A football club Cruzeiro.
Caixa banks shirt sponsorship deals with Brazilian Serie A clubs
Government-owned bank Caixa Economica Federal has agreed shirt sponsorship deals with Campeonato Brasileiro Serie A football clubs Atlético Mineiro and Cruzeiro.
Continental becomes new title sponsor of Copa do Brasil
Tyre manufacturer Continental has acquired naming rights for the Copa do Brasil club football competition under a three-year deal.
Dryworld continues Brazilian football drive with Goiás deal
Canadian sports apparel provider Dryworld has entered into a partnership with Campeonato Brasileiro Serie A football club Goiás.
Panasonic backs Rio 2016 ceremonies
Japanese electronics company Panasonic has been named the official ceremony partner of the 2016 Olympic and Paralympic Games in Rio de Janeiro, Brazil.
Dryworld enters Brazilian market with Fluminense deal
Campeonato Brasileiro Serie A football club Fluminense has entered into a partnership with Canadian sports apparel provider Dryworld.
São Paulo returns to shirt sponsorship market with FIAP
Campeonato Brasileiro Serie A football club São Paulo has named higher education institution FIAP as its new front-of-shirt sponsor.
Rio 2016 cleans up with Kärcher partnership
Cleaning products and accessories company Kärcher has agreed a deal to become an official supplier of next year’s Olympic Games in Rio de Janeiro, Brazil.
Santos takes flight with Royal Air Maroc
Morocco’s national carrier Royal Air Maroc has entered into a partnership with Campeonato Brasileiro Serie A football club Santos.