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K-Swiss enters F1 with McLaren deal, MindMaze backs Alfa Romeo

McLaren Racing has signed a multi-year deal with footwear brand K-Swiss, while fellow Formula 1 team Alfa Romeo has agreed a new partnership with neurotechnology platform MindMaze.

Los Angeles-based K-Swiss will become an official partner of McLaren from 2023, with the deal to mark the company’s first move into F1 sponsorship.

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